12 Examples of How to Make Money Using the "Boring Ape" IP

Source: nftnow

By Langston Thomas

Compilation: Moni, Odaily Planet Daily

In just over a year, Bored Ape Yacht Club (BAYC) has become one of the largest brands in any collection of NFTs. As one of the "most profitable" projects in the NFT ecosystem, it will be almost impossible for you to buy BAYC NFT for less than six figures for most of 2022.

However, "buy low, sell high" isn't necessarily the only way to profit from the NFT ecosystem, which may come as a surprise to some (or not), as we can actually profit from IP using BAYC .

Next, let’s take a look at some of the ways in which “Boring Ape” BAYC NFT holders can use the IP to monetize.

The "boring ape" of the beverage and food industry

1、Food Fighters Universe

When it comes to BAYC's presence in the culinary world, there should be no brand that has created a bigger scale than Food Fighters Universe. Food Fighters first established itself in the industry with Bored & Hungry — a fast food restaurant that uses four BAYC NFTs as "ambassadors" for its brand.


Since the launch of Bored & Hungry, Food Fighters has also ventured into various BAYC-inspired food events. Two of the latest and now best-known food offerings centered around BAYC are Dr. Bombay's Sweet Exploration (a sweet joint with Snoop Dogg) and Bored Taco (a joint venture with Web3 architect and crypto fund founder Champ Medici).

2、Bored Wine Co.


Bored Wine Co. is a wine company that allows BAYC NFT owners to have their Apes printed on bottles of six different types of wine. Bored Wine has also launched a token-gated portal offering BAYC holders the option to store their unique wines for free in the company's secure UK wine cellar, or have personalized wine delivered directly to them , a digital version of each bottle is also minted as an NFT and delivered to the purchaser.

3、Ape Water


It might not be entirely out of the question that BAYC could penetrate nearly every segment of the consumer brand market, such as purified water. Ape Water, a beverage company endorsed by BAYC holders, has yet to launch its forward-looking brand, but has begun attracting the attention of the market and the crypto community by hosting events and conferences such as NFT.NYC.

4、AriZona Iced Tea

Popular beverage company AriZona Iced Tea has also joined the BAYC community, purchasing a BAYC NFT in fall 2021. While the company has yet to launch any initiatives to utilize Bored Ape as its official product branding, a project called The Bored Ape Comic appears to have some connection to the brand.


The "boring ape" of the apparel and accessories industry

5、Bored Ape Wear


Bored Ape Wear is a collection of officially licensed BAYC merchandise created by members of the BAYC community. Said to be inspired by the entrepreneurial spirit of the Bored Ape Yacht Club, Bored Ape Wear aims to "bring the spotlight on the commercial entitlement that comes with Bored Ape Yacht Club membership", with the brand's storefront displaying a variety of BAYC-featured clothing and accessories.

6、Diamond Supply Co. x Zumiez

In early 2022, Diamond Supply Co. released the Diamond Ape Collection, featuring a host of merchandise featuring Bored Apes and Mutant Apes, from t-shirts and hoodies to skateboards and more—Diamond Supply Co. x Zumiez is one of the more The influential clothing brand, whose American Apparel store and skate shop Zumiez still stock many of its Boring Ape-inspired collections.

7. Adidas

For some time, Adidas Originals has been actively participating in the NFT ecosystem. As one of the world's largest sports brands, many of Adidas' NFTs are also concentrated on BAYC IP. With Into The Metaverse, Adidas Originals is not only partnering with renowned NFT collector and ambassador GMoney and the popular Punks Comic NFT project, but also utilizing its own BAYC NFT (named Indigo Herz) as part of the ongoing Metaverse x IRL The "spokesperson" of wearable devices.


Not only that, but Indigo Herz has launched the 'Indigo Herz Pack', offering token-gated access to ALTS by Adidas NFT holders, with a limited-edition collection including 2145 pairs in partnership with Bored Ape Yacht Club, PUNKS Comic and gmoneyNFT Superstar shoes, and 2195 hoodies featuring PUNKS Comic art.

8、Skate Bored

Skate Bored is a small-scale BAYC IP initiative launched in 2021 by an anonymous developer called WoundedPixel (or Pixel for short). As owner of BAYC #7676, Pixel has grown the custom skateboard brand by engaging with the larger BAYC community.


The "boring ape" of the music production industry

9、Bassjackers

Dutch electronics producer duo Bassjackers have been a big part of the NFT community as "bored ape" BAYC collectors, though the duo emphasized their affinity for the Bored Ape Yacht Club in particular, even composing a song called "Bored Ape Rave Club" song and music video, a tribute to the influential PFP project. It should be noted that Bassjackers was one of the first people in the music industry to participate in a project involving BAYC NFT.

10、Kingship

At the end of 2021, Universal Music Group (UMG) announced that four characters from the BAYC project will form a band called Kingship, which consists of a Mutant Ape and three Bored Apes, as well as a character who acts as a group manager. The band became part of Universal Music Group's Web3 music label 10:22PM, a band of BAYC characters that will release music, NFTs, community-based products, events and experiences.

11、Timbaland


Many artists have used their Bored Ape NFTs as the face of projects and even personal brands, Grammy-winning producer and sound engineer Timbaland holds BAYC #590 and named it "Cango", Congo's musical debut Released on June 30, 2022, viewers can get an MP3 of the track via airdrop, on behalf of Congo In an interview with the media, Timbaland explained that Congo said he would show him "how to accept NFT in 2022 and beyond" — —perhaps suggesting that the traditional approach of the old guard of music might not be able to move forward.

12、Escape Plan

The well-known entertainment company WME announced that it hopes to further expand its influence in the NFT field by signing Escapeplan, a producer/DJ combination with two BAYC NFTs. Created by Big Night Talent, Escapeplan consists of two characters, ETHan and zeETH, who "originate in the snow-capped mountains of the village of Sethan, India". The duo's debut album features Rich the Kid, heralding possible future collaborations with some big-name labels.

Summarize

Subject to rampant imitation and even copying, creators of all types seem to be looking for ways to make money from BAYC without actually participating (or getting approval from the BAYC community) — let alone Yuga Labs, the company that created the project. But for those involved in the BAYC ecosystem, especially those with Bored Apes, they are looking for interesting and unique ways to monetize the IP of the NFTs they own.

BAYC gives its original 10,000 NFT holders full commercial rights to the NFT with no cap, meaning that compared to other licensing-based NFT series that typically limit revenue to $100,000 per year, BAYC holders can Make full use of IP advantages to obtain huge profits.