TheCryptoIntern

what’s a marketing belief you had to unlearn?

what’s a marketing belief you now strongly stand by?

a thousand die hard fans are better than a million followers on your socials.

what’s something overrated in marketing that less people should focus on?

if your brand only appealed to 1% of the earth’s population, that’s ~80M people.
so why spread yourself so thin on trying to appeal to everyone?
it’s easier to go all in on one niche and let them spread the word about you.

embrace the cringe.
if you find something cringey but your audiences loves it, leave your ego out of it and do what’s best for your audience.
we all have to be cringe to be successful at some point.

what’s something underrated in marketing that more people should focus on?

what’s a the worst piece of marketing advice that you ever got?

anything’s a meme if you try hard enough…

strategies on paper matter, they give direction.
but you can over-strategize socials to the point nothing ships, nothing reacts, and you become boring.
good marketing lives in the middle having: clear direction, fast execution, and real feedback.

what marketing skill that you learnt that has been the biggest factor in your career?

the format of content (video, long-form, meme, etc) matters a lot less than the quality of the content.

social media is not a reach game, it’s a depth game.
people think it’s about reaching the most amount of people possible.
but it’s actually about reaching a niche audience, making your brand so significant and meaningful to that them that they tell everyone else about you.

what’s the worst marketing advice you’ve ever been given?

everyone looks like a marketing genius in the bull run when prices are up.
but now is when the real geniuses standout.

what’s the best marketing advice you’ve ever been given?