Trump-Branded Crypto Game Expands His Digital Footprint as Memecoins Face Heavy Volatility

Donald Trump’s growing presence in digital assets is now stretching into mobile gaming. A new licensed title, Trump Billionaires Club, is set to debut on the Apple App Store on December 30. Developed by Freedom 45 Games, the project promises light strategy gameplay mixed with token-based rewards and optional TRUMP Coin utility. Although it uses Trump’s likeness and branding, the studio states the former president and his businesses did not participate in the game’s design or rollout.

Early footage shows a stylized New York presented as a board-map. Players roll dice to move across properties, collect funds, complete tasks, and upgrade buildings in a system that echoes digital board games. The project also features cosmetic and strategic NFT items, a referral-driven pre-launch leaderboard, and an airdrop of Trump tokens for users who score highest ahead of release. Players will be able to fund their accounts using cash, crypto, or TRUMP Coin.

Gameplay Features Aimed at Boosting Token Utility

Development notes outline several core mechanics: dice-based movement, property upgrades tied to in-game earnings, optional use of TRUMP Coin to accelerate actions, and collectible NFTs that serve mainly entertainment functions. A referral system is designed to bring users into the ecosystem before the game goes live, with additional rewards planned for those participating early.

TRUMP Coin and WLFI Slide Sharply Amid Market Pressure

The game arrives during a turbulent moment for Trump-linked digital assets. The TRUMP memecoin, which surged above $73 shortly after its January launch with a valuation over $14.5 billion, has fallen more than 92% and now trades around $5.89. It did gain a modest 3.4% bounce following the game announcement.

Elsewhere, WLFI, a token associated with a Trump-connected project, plunged 50%. Its team responded by buying back 46.5 million tokens at $0.167 and defended its DeFi roadmap tied to a USD1 stablecoin. Another related memecoin, SPSC, spiked 143% after a cryptic WLFI-linked tweet, adding more volatility to the ecosystem.

Financial Strain Hits Trump Media as Bitcoin Declines

Reports also suggest a decline in Trump’s personal crypto holdings, slipping from $7.7 billion to $6.7 billion over the past three months. The downturn follows a difficult financial period for Trump Media, which posted a $54.8 million loss last month despite acquiring $2 billion in Bitcoin earlier this year. Bitcoin’s fall from $118,000 to roughly $102,000 amplified the company’s losses, and quarterly revenue remains below $1 million.

A New Utility Push in a Volatile Market

The release of Trump Billionaires Club appears to be an attempt to create fresh utility and engagement for TRUMP Coin holders during a period of steep drawdowns and political spotlight. Whether the game can stabilize or revive interest in Trump-linked digital assets remains uncertain, but its timing ensures it will be closely watched across both crypto and political circles.