A must-have for NBA Cavaliers fans! What is Cavs Rewards? Can you exchange high-end rewards for consumption?

The Knights launched the new Cavs Rewards program to enhance fan experience

The NBA team Cleveland Cavaliers recently announced that they have teamed up with Avalanche's fan reward platform Uptop to launch a new fan interaction plan - Cavs Rewards. The plan aims to enhance the fan experience, and transform fans' daily consumption into unforgettable Cavalier experiences and premium rewards.

Chris Kaiser, Vice President and Chief Marketing Officer of the Mavericks, said, "Our fans are the lifeblood of this organization, and this new program allows us to give back to their passion and loyalty."

Cavs Rewards is a free program to join, fans can earn Cavs points through eligible purchases at the arena (Rocket Mortgage FieldHouse) dining areas, and official Cavs Rewards partners (including local supermarkets, fast food restaurants, etc.). The program officially launched on October 25th, coinciding with the home opener of the Cavaliers' 2024-2025 season.

Image source: Cavs Rewards, the Cleveland Cavaliers team has launched a new fan interactive program - Cavs Rewards.

Accumulate points in various ways, and earn Cavs points when shopping

Participating in the Cavs Rewards program is very simple, fans only need to register a free account, and link their existing credit card or debit card to the program. After registration is complete, fans can accumulate points in a variety of ways:

In-store spending: Use linked credit cards or signature cards for shopping at any participating partner location in the program.

Online Shopping: Shop online on partner websites and pay with linked credit or debit cards.

Designated consumption in the venue: specific consumption in the dining area, bar, and official store Center Court of Rocket Mortgage FieldHouse and Cleveland Cavaliers.

Purchase specific products: Purchase qualifying consumer goods and scan receipts through the Cavs Rewards platform.

In addition, fans can also earn extra points by recommending others to join. For every successful referral, you will receive a reward of 500 points.

Image Source: Cavs Rewards Ways to Earn Cavs Points

Rich rewards await your redemption, from tickets to limited edition souvenirs

With the accumulation of points, fans can redeem various exciting rewards, including:

Match tickets: Come to Rocket Mortgage FieldHouse to cheer for the Cavaliers.

Exclusive VIP experience: enjoy behind-the-scenes tours, meet-and-greets with players, and other special opportunities.

Official team merchandise: purchase jerseys, hats, and other merchandise to display the glory of the Cavaliers.

The Cavaliers' souvenirs: collect limited edition items and player-signed equipment, such as the current Cavaliers' leading player Donovan Mitchell.

Image source: Cavs Rewards Cavs benefits that can be redeemed with Cavs points

Digital Badges: Unlock limited edition digital badges provided by Avalanche by accumulating points and completing specific activities to commemorate your achievements and fan identity.

Image source: Cavs Rewards Cavs points can be exchanged for digital badges on Avalanche

Official store new equipment, exclusive items listed in advance

In addition to the Cavs Rewards program, the Cavaliers team has also launched a large number of new products in the official store, providing fans with more choices. Susan Oguche, Chief Communications Officer (CCO), said that the store is designed in a locker room style, collaborates with multiple clothing brands, and offers a diverse range of styles. At the same time, to celebrate the 30th anniversary of the arena's establishment, commemorative jackets and other products have been launched.

Image source: Cavs Rewards, 30th Anniversary Souvenirs of the Cleveland Cavaliers Arena.

It is worth mentioning that the new sneakers of the star Donovan will be listed in advance at the official store of the Cavaliers next week, marking the first appearance nationwide before the official release. Oguche said, "This is really exciting." Fans can not only support the team during the game, but also show their love for the Cavaliers in their daily lives.

"Whether you are a child watching the game with your parents for the first time, a leisure fan invited by fren, or a loyal fan of the Cavaliers, we hope you can enjoy it all," Oguche added.