Donald Trump is Preparing to Take New Action on Cryptocurrency – Here is the Information

U.S. President Donald Trump is reportedly diving deep into the crypto world with a new project: a Trump-branded real estate game powered by blockchain technology. According to two sources familiar with the matter, the upcoming game will feel like Monopoly, reflecting Trump's decades-long fascination with the iconic board game. Trump's fascination with Monopoly dates back to Trump's 1989 debut of The Game, a real estate-themed board game that mimics Monopoly. He even considered developing a reality TV show inspired by the game in 2006. "I always thought Monopoly was a great game," Trump once told the New York Post. Described by a source as a turning point in the game MONOPOLY GO!, the latest crypto-based game is said to allow players to earn in-game money by navigating a digital board and building buildings in a virtual city. Although the gameplay seems familiar, Kevin Mercuri, the spokesperson for Trump ally Bill Zanker, denied any similarities to MONOPOLY GO! but confirmed that Zanker is behind a "game" expected to be released at the end of April. He stated that comparisons to Monopoly are "just rumors." Zanker, a longtime Trump associate, has played a key role in the president's growing list of cryptocurrency projects. He previously helped launch Trump-themed NFT collectibles and is believed to be behind Trump's memecoin project. He is also listed in public records as having affiliations with memecoin's affiliated organization, FIGHT FIGHT FIGHT LLC. In May 2024, Zanker reached out to Hasbro, the producer of Monopoly, to reclaim the license for Trump The Game, but the company reportedly no longer owns the rights to the decades-old game. A Hasbro spokesperson told Fortune that it does not license any intellectual property related to Monopoly to Trump-linked crypto projects. Trump's foray into blockchain doesn't stop there. His family has an increasingly significant presence in the crypto world, including NFT collectibles, a stablecoin venture, the decentralized finance startup World Liberty Financial, and a Bitcoin mining company co-owned by his two sons, Eric and Donald Jr. DTTM Operations, Trump's brand management company, has recently applied to expand the Trump brand into additional crypto world products, such as NFT-based virtual apparel and digital storefronts. It remains unclear whether these applications are directly related to the upcoming game. Critics have raised concerns about potential conflicts of interest, especially since Trump recently shifted his policy stance to a more favorable one towards the crypto world. His administration has supported pro-crypto legislation, appointed an advisor on crypto and artificial intelligence, and proposed a national digital asset and bitcoin reserve fund. Eric Trump countered the criticism, telling Fortune that the family's involvement in the crypto world stems from genuine interest. "This is something our family believes in," he said.