Why do people say that treating a woman badly first, then giving her the cold shoulder for a while, and then coaxing her afterward is very effective? The logic behind this involves creating emotional contrast, establishing scarcity, and forming dependency responses. This method is very effective for short-term relationships. However, in the long term, this constitutes emotional manipulation-based interaction rather than a healthy intimate relationship. True stable attraction comes from relationship stability combined with occasional emotional fluctuations (small surprises, novelty, and distance).