Global Kindness Contest Reaches 10 Million Views Across 150 Nations In 11 Languages

• Gan Jing World’s 2024 Kindness Is Cool Video Awards attracted over 26,000 submissions from more than 50 countries, with winning videos amassing 10+ million views globally.
• James H. White received the $10,000 Gold prize for his video honoring Army Sgt. Michael Sharpes’ hurricane relief efforts, with White donating his winnings to charitable organizations.
• The awards ceremony will take place on March 28 in New York City’s Times Square, showcasing winners across multiple categories including Silver, Bronze, and Student Voices. Gan Jing World has revealed the winners of its 2024 Kindness Is Cool Video Awards, a global competition that attracted participants from over 50 countries sharing inspirational acts through video submissions. The contest generated more than 26,000 kindness entries in 11 different languages, collectively reaching viewers across 150 nations with over 10 million views.

The competition, organized by Gan Jing World (GJW), centered around the theme of kindness as a universal language, with participants sharing their videos using the hashtag #KindnessIsCool on the platform. GJW announced the winners on Saturday, highlighting how the initiative has demonstrated the global appeal of compassionate storytelling.

Winner announcements come ahead of a celebration planned for March 28 in New York City’s Times Square, where the winning entries will be showcased to a worldwide audience.

Gold Award Recognition

Singer-songwriter James H. White claimed the top honor with his video "Hero in Uniform: Army Sergeant Leads Hurricane Helene Relief Drive." White’s submission, which earned him a $10,000 cash prize, pays tribute to Army Sgt. Michael Sharpes, who organized a veteran-led relief effort following Hurricane Helene. Inspired by Sharpes’ actions, White composed the song "Born to Rise," celebrating community resilience during difficult times.

In a notable act of generosity, White has elected to share his prize money with two charitable organizations: Save Our Allies, which provides support to Americans and allies during crises, and Aerial Recovery, which backs veterans and first responders in disaster relief and anti-human trafficking initiatives globally.

Silver and Bronze Recognitions

The Silver Award and $1,000 prize went to Audrey for her short film "Old Shoes." Based on true events, the film tells the story of a young woman who repeatedly finds an old pair of shoes at her doorstep, initially suspecting her elderly neighbor before discovering an unexpected act of kindness. According to GJW, the film’s intimate storytelling illustrates how small gestures can significantly impact lives.

Ten Bronze Awards of $500 each were distributed to creators including mega content creator HAIR ASMR CEYHUN for "The Shocking Finale! SECOND CHANCE! SHORT FILM," which addresses homelessness, and Cast By Light’s "Be With You," a story about family reconciliation across generations.

Other Bronze Award winners included:

• Lumen Academy in Boston, where grades 3 and 4 students created an "umbrella of kindness" poster
• Teacher Li from Burnt Hills-Ballston Lake High School for their Kindness Shorts Series
• Marco in America’s "Prom Dresses and Suits Giveaway"
• Quinn Fernanda Hutauruk’s performance of "Kindness Is Cool"
• State Junior High School 29 Batam in Indonesia for their school-wide kindness initiative
• Clearview Kidsland’s videos showcasing children’s volunteerism
• "A 20-year Invoice," illustrating redemption through compassion
• Truth Video Maker’s Japanese short film "My Wish" highlighting familial love

Student Voices and Honorable Mentions

This year’s competition introduced the Student Voices School Award category, recognizing outstanding student filmmakers from two Vietnamese institutions: Ho Chi Minh City University of Education and HCMC University of Technology and Education. Each institution received $500 for their video projects celebrating kindness.

Honorable mentions were also awarded to "Our World," featuring a young girl preparing breakfast for her grandmother while reflecting on inner beauty, and "Fable," an animated retelling of "The Goose That Laid the Golden Eggs" that delivers lessons on gratitude over greed.

Through this awards program, Gan Jing World continues to promote positive content that resonates across cultural boundaries, demonstrating how acts of kindness can inspire global audiences regardless of language or location.

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