LIST | Top 10 Corporate Brands Embracing the Metaverse

Since Facebook’s rebranding to Meta, the metaverse has emerged as an enticing frontier, attracting numerous brands into its digital fold. However, even before this major transformation, several forward-thinking brands had already begun exploring this fascinating space.

Let’s take a look at 10 popular brands poised to make a significant impact on the metaverse.

These are some of the leading global brands implementing or piloting various different metaverse concepts:

1.) Samsung


South Korean tech giant Samsung launched a virtual replica of its 837 flagship store in New York within Decentraland, a 3-D world browser-based platform.

Opened to the public in 2020, users may buy virtual plots of land in Decentralands as NFTs via its MANA cryptocurrency which uses the Ethereum blockchain. Designers can create and sell clothes and accessories for the avatars to be used in the virtual world.

Samsung’s virtual 837X store was the highlight of the company’s announcements at the 2022 Consumer Electronics Show (CES) in Las Vegas, featuring three distinct areas:

• The Connectivity Theater
• The Sustainability Forest, and
• The Customization Stage

During the event’s early days, visitors had the chance to win limited-edition digital fashion. While the Decentraland store was temporary, Samsung plans to open more 837X stores across various platforms in the future.

2.) Coca – Cola


In 2021, Coca-Cola introduced its first NFT collection alongside a virtual event in Decentraland, all in celebration of Friendship Day on July 30. The company hosted a virtual party atop their iconic virtual Coke can building where attendees had the chance to win rare wearable items.

The event also marked the start of the auction for the Coca-Cola Friendship Box NFT package.

3.) Nike


Also in 2021, Nike took its biggest leap into the Metaverse by acquiring RTFKT, a leading NFT collectibles brand.

Renowned for its virtual and physical sneaker releases, RTFKT (pronounced artifact) was founded in 2020 with the imprint already collaborating with popular sports personalities including Jeff Staple, the Los Angeles Dodgers, and Takashi Murakami.

RTFKT uses the latest in game engines, NFT, blockchain authentication and augmented reality, combined with manufacturing expertise to create one of a kind sneakers and digital products.

4.) Adidas


Besides Decentraland, another virtual world being utilized for metaverse concepts by global corporate brands is the Sandbox, a 3D blockchain game platform released in 2021.

The Sandbox is free-to-play with in-game purchases available through an Ethereum-based cryptocurrency called $SAND.

Still in 2021, Adidas not only purchased land in The Sandbox’s virtual world but also launched an NFT collection in collaboration with Punks Comics, Gmoney, and Bored Ape Yacht Club. This release quickly attracted significant attention, appealing to various communities, particularly due to the connection with Bored Apes, which generated a lot of buzz around Adidas’ metaverse initiatives.

However, the launch of ‘Originals: Into the Metaverse’ faced some controversy, as only 10,000 out of the 30,000 NFTs were made available to the general public.

5.) Louis Vuitton