Lately, the crypto community—especially meme coin fans—has been abuzz with talk about CZ (Changpeng Zhao)’s dog, Broccoli. The hype began when CZ shared a photo of his dog Broccoli on X (formerly Twitter), which quickly sparked speculation and discussions about the potential launch of a Broccoli-themed meme coin. But how did a simple dog photo turn into the inspiration for a meme coin? Read on to get the full story behind Broccoli and how Broccoli Coin came to be.

Broccoli Official Website (Source: gate.io)

Broccoli Twitter (Source: x)

The Origins of BROCCOLI

The Broccoli (BROCCOLI) meme coin was born on February 13, 2024, after Binance founder CZ (Changpeng Zhao) posted a story about his dog, Broccoli, on Twitter (X). What started as a simple pet post quickly turned into a viral sensation, fueling massive speculation and hype around the Broccoli meme coin.

Unlike celebrity-endorsed or venture-backed meme coins, Broccoli is a fully community-driven project, with no corporate sponsorship or centralized control. The token was launched on the Binance Smart Chain (BSC) via Four.Meme, ensuring well-structured liquidity management and minimizing rug pull risks.

CZ’s Tweet About Broccoli’s Story (Source: x)

The Story of CZ and Broccoli

On February 13, 2024, CZ shared a post on X (formerly Twitter) about his dog, Broccoli, blending a crypto-style narrative that made the story go viral. It all started when CZ visited a zoo in Dubai, owned by a friend. While there, he casually asked: “Which dog breed can best handle Dubai’s extreme summer heat?” That same evening, his doorbell rang, and standing at his doorstep was a young Belgian Malinois—with a passport. The dog was a gift from his friend.

CZ named the dog “Broccoli”, partly because he wanted a name starting with B, but mainly because “Broccoli” sounded like “blocky”, reminding him of blockchain—a nod to his deep-rooted connection with crypto.

As he shared the story, CZ also reflected on Broccoli’s personality, growth, and some amusing moments. He recalled:

“A year and a half ago, I casually chatted with a friend who owned a (real) zoo in Dubai. Later that evening, my doorbell rang, and a young Belgian Molinois showed up, with his own passport. I wanted a name that starts with B and has some green in it, so I named him Broccoli. It also has a blocky sound, as in blockchain. Can’t get away from crypto, haha.”

“He’s got insane energy—walking wasn’t enough to tire him out. So, I bought a $200 bicycle on Amazon just to keep up with him. On our first ride, we ran 15 kilometers in an hour—his stamina is unbelievable. At that time, I was in intense negotiations with the U.S. Department of Justice (DOJ), and those bike rides with Broccoli became my moments of escape.”

“Even after being away for nearly a year, Broccoli still remembers me. Every time he sees me, he comes over for a head rub. Now, he’s grown into a strong, confident dog.”

At first, Broccoli’s story was just a fun moment between CZ and the crypto community, but this “blockchain dog” unexpectedly sparked a meme coin frenzy. Within days, crypto enthusiasts launched multiple Broccoli-themed meme coins, including Broccoli Coin, Broccoli The Gangsta, and CZ’s Dog Broccoli. What’s more, Broccoli became an unofficial mascot of decentralized communities, symbolizing the fusion of community-driven finance and entertainment culture. Some Broccoli meme coins even saw short-term FOMO-driven price surges, leading some to joke, “Broccoli is the true heir to DOGE.”

Broccoli Cryptocurrency Asset (Source: coinmarketcap.com)

CZ’s Tweet About Broccoli’s Story (Source: x)

Investor Frenzy and Risks

FOMO Takes Over: Broccoli Coin Sweeps the Market

CZ originally shared a simple post about his dog, Broccoli, but it unexpectedly ignited a wave of excitement in the crypto market. In his post, CZ emphasized that he had no plans to launch a Broccoli-themed meme coin—he merely posted a photo and the dog’s name, leaving any token creation entirely up to the community. While he clearly stated that he would not launch a coin, he did hint that in the future, he might engage with popular meme coins on the BNB Chain. Furthermore, the BNB Foundation is reportedly considering liquidity support or other incentives for high-performing meme coin projects.

Despite CZ’s clear stance against launching a token, the market frenzy was already out of control. Within just a few hours, the community created multiple “Broccoli” meme coins, some of which saw their prices skyrocket. At its peak, a single Broccoli-related token even reached a market capitalization of $60 million. This was a textbook case of FOMO (Fear of Missing Out)—where investors, driven by the fear of missing a lucrative opportunity, rushed in blindly, often ignoring the risks. Meme coins like these typically lack real-world utility, experience extreme price volatility, and can even become tools for scams. Some opportunistic developers take advantage of the hype, launching high-risk or maliciously controlled tokens, leading to huge financial losses for retail investors. This situation is reminiscent of past infamous rug pulls, such as the “Squid Game” token scam, where developers drained all liquidity once the token hit peak valuation, leaving investors with nothing. Now, with the Broccoli meme coin trend, copycat projects are emerging with similar manipulative tactics, making it an extremely risky space.

Image: CZ Denies Launching a Meme Coin (Source: x)

Platforms Push the Trend & AI Meme Coin Evolution

Seizing the moment, the Bounce Finance team rebranded their $MAI token to $BROCCOLI, transforming it into an AI-themed meme coin with more functional use cases, such as:

• BNB long/short trading on the BounceX platform
• A utility token for Bounce’s Launchpad platform

Meanwhile, Binance Web3 Wallet introduced a new “CZ’s Dog” category, specifically listing Broccoli-related tokens with higher market capitalization, reflecting mainstream platforms’ growing attention to the trend.

Bounce Finance Rebrands $MAI to $BROCCOLI (Source: x)

Is Binance Testing Meme Coins?

With the explosive rise of Broccoli meme coins, speculation has emerged that Binance might be testing the market for meme coins. Some analysts believe that Binance is using this event to gauge market sentiment toward meme coins, possibly even laying the groundwork for launching its official meme coin in the future.

Arguments Supporting This Theory:

1. Binance has been actively supporting meme coin projects: Recent meme coins like Floki Inu and Bonk have been featured on Binance Launchpool or Launchpad, demonstrating Binance’s growing interest in the meme coin sector.
2. Observing community reactions and testing market sentiment: According to Decrypt, some market participants suspect that Binance is leveraging the Broccoli meme coin phenomenon to study FOMO behavior and community dynamics, assessing whether meme coins could be a viable expansion for its ecosystem.
3. BNB Chain and meme coin ecosystem development: The BNB Foundation is considering offering liquidity incentives for high-performing meme coins, potentially injecting more trading activity into the Binance ecosystem.
4. Binance Web3 Wallet update: Binance recently added a “CZ’s Dog” category in its Web3 wallet, listing popular Broccoli-related tokens. Some community members see this as an experimental step toward supporting meme coins.
5. Liquidity sources and investment connections: Some analysts have identified links between LP (liquidity provider) addresses of certain Broccoli meme coins and early Binance-backed meme projects, fueling further speculation.

However, on social media, CZ has explicitly stated that he has not launched any meme coin and is not involved with Broccoli-related tokens. Binance has also not officially responded to claims that it is testing meme coins.

Decrypt further emphasized that this speculation is primarily a result of community-driven hype, rather than an official Binance strategy. Nevertheless, the Broccoli meme coin frenzy has reignited discussions about the role and potential of meme coins on major exchanges.

The Impact and Future Outlook of Meme Coins: From DOGE to Broccoli

The meme coin market has gradually become an important sector within the crypto ecosystem. From the early days of Dogecoin (DOGE) and Shiba Inu (SHIB) to the recent meteoric rise of Broccoli, these tokens—despite generally lacking real-world utility—continue to attract massive capital inflows due to their community-driven nature and viral appeal.

The success of meme coins is often inseparable from strong community backing. For example, DOGE’s rise was closely linked to Elon Musk’s tweets. While Broccoli also originated from a viral post—this time by CZ—it differs from DOGE and SHIB in a key way: CZ has explicitly stated that he does not support or participate in Broccoli’s issuance or development, making it a truly community-driven meme coin experiment.

Meme Coins: A Double-Edged Sword of Hype and Risk

The rapid rise of Broccoli highlights both the cultural significance and potential commercial value of meme coins in the crypto market. If the community maintains engagement and builds practical use cases, Broccoli could potentially follow in the footsteps of DOGE and SHIB, establishing itself as a long-term player in the meme coin ecosystem.

In the future, Broccoli could expand into:

• NFT ecosystems
• Decentralized Finance (DeFi) applications
• GameFi / Crypto gaming integrations

These expansion areas could enhance its market potential and strengthen community loyalty.

Moreover, unlike many meme coins that fade away quickly, Broccoli has continued to gain momentum. It has successfully secured listings on major exchanges such as Gate.io, Bitget, and OKX, progressively establishing itself in the regulated crypto market.

Broccoli is tradable on Gate.io (Source:.gate.io)

BROCCOLI Token Detailed Overview

BROCCOLI (BROCCOLI) is an emerging meme coin built on the BNB Smart Chain (BEP-20). With a fair and transparent mechanism and strong community support, it has rapidly gained traction, becoming one of the most prominent projects within the Binance ecosystem. The token features a 0% buy/sell tax policy, making it highly attractive—especially for traders looking to avoid high transaction fees.

Broccoli was launched through the four.meme launch platform, ensuring liquidity security. The liquidity is fully managed by the team, effectively mitigating rug pull risks. Additionally, the smart contract has been renounced, meaning no one, including the developers, can alter the contract, reducing risks of human intervention or honeypot scams, allowing investors to trade freely. The Broccoli smart contract has also been audited and verified, ensuring overall transaction security.

Currently, Broccoli has over 36,000 holders (excluding centralized exchange users), with cumulative trading volume on PancakeSwap surpassing $1 billion. The project gained significant attention after being mentioned in a tweet by Binance founder CZ and has successfully secured listings on multiple major exchanges, including Bitget, demonstrating its growing influence and market acceptance.

As of March 12, 2025, 16:15:

• Current price: $0.03659 per token
• All-time low: $0.01966
• All-time high: $0.258
• Market capitalization: $36,489,081
• 24-hour trading volume: $61,149,070
• Total supply: 1 billion BROCCOLI tokens
• Blockchain network: BNB Smart Chain (BEP-20)
• Smart contract address: 0x6d5ad1592ed9d6d1df9b93c793ab759573ed6714

Broccoli Market Capitalization (Source: coingecko.com)

Conclusion

The meteoric rise of the Broccoli meme coin once again proves that in the crypto world, hype and community power can rapidly drive market sentiment and capital inflows. Although CZ has not endorsed or supported the token, the community-driven momentum has propelled Broccoli into an independent ecosystem, even securing listings on major exchanges. However, meme coins remain highly speculative and carry significant risks. Investors should carefully assess the actual value and long-term viability of tokens, balancing entertainment and investment considerations to make informed decisions.