Just saw Beyond Meat's new breakfast sausage line hitting shelves at my local grocery store. Pretty interesting timing since plant-based options are becoming more of a staple in the breakfast aisle now. The whole plant-based meat category seems to be shifting focus toward morning meals, which makes sense if you think about it. Their formula apparently improved the taste profile too, which was honestly the main criticism before. Curious if this plant-based push into breakfast will actually move the needle for them or if it's just more noise in an already crowded market. Anyone here actually buying plant-based breakfast stuff, or is it still more of a niche thing where you shop?