Being always plugged into CT doesn't make you relevant. It makes you reactive.

You end up in response mode. Trend drops, you post your version. Narrative heats up, you jump in with "we do that too."
After awhile you're just another post in the trend.
The ones building real positioning aren't the ones posting every hour. They're the ones who step back, think deeper, & show up when they actually have something to say.
Breaks aren't weakness. They're strategy.