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It’s official: OpenAI has begun testing ads inside ChatGPT.
Ads are now appearing below responses for U.S. users on the free tier and the $8/month Go plan. They’re targeted using the active conversation, chat history, memory, and past ad engagement - though OpenAI says ads will not affect ChatGPT’s answers.
Free users can opt out of ads, but there’s a catch: doing so reduces daily message limits, nudging users toward paid plans. For advertisers, the bar is high — early pilots reportedly start at $200K, with firms like Omnicom already onboard.
This move has been coming for months and was even referenced by Anthropic during its Super Bowl ads.
Ads in AI feel like a slippery slope, but OpenAI is now the first major lab to test it at scale.
Will users accept ads as the price of free intelligence?
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