Looking at Red Envelope Rain to Observe the Evolution of Cryptocurrency Platform Operations

In the early days, crypto activities were mostly straightforward and direct: airdrops, user acquisition, trading competitions. Nowadays, events like Gate.io's Red Envelope Rain emphasize community atmosphere and participation, which is a sign of mature platform operation thinking.
Why is that? Because users now are not lacking information; they lack reasons to participate. An interesting activity often attracts people to stay more than just high returns. Red Envelope Rain is essentially a form of "gamified operation," allowing users to build a sense of belonging to the platform through relaxed interaction.
From industry competition, exchanges are highly homogenized, with transaction fees becoming increasingly similar. The real differentiator is the community and content ecosystem. The more active a community, the easier it is to generate organic user promotion.
The Year of the Horse milestone is also very clever—festive emotions naturally carry optimistic expectations, making people more willing to try new opportunities. Platforms leverage this, aligning with human nature rather than just marketing.
Of course, rational users should understand: red envelopes are the icing on the cake, not a long-term income source. What truly retains users are product experience and asset security.
But it cannot be denied that these activities are making the crypto world more "grounded." From cold, icy candlesticks to lively community interactions, this is a step toward mainstream adoption. #我在Gate广场过新年