Prenetics Executes Boycoin Strategy: Halts Bitcoin Acquisitions to Accelerate IM8 Momentum

Prenetics Global Limited, the health sciences company trading on Nasdaq, announced a strategic overhaul on December 4th, officially implementing what could be termed a “boycoin” approach—halting all systematic Bitcoin purchases to redirect capital entirely toward IM8, its high-growth wellness brand co-founded with global sports legend David Beckham. The decision, approved by the company’s board, represents a decisive shift away from cryptocurrency accumulation and toward disciplined investment in core business expansion.

IM8’s Explosive Growth Justifies Capital Reallocation

The rationale behind Prenetics’ new investment stance is compelling: IM8 has delivered exceptional performance, surpassing $100 million in annualized recurring revenue within just 11 months of launch. The brand markets an all-in-one daily nutritional supplement and has already captured significant consumer traction. Management projects that IM8’s revenue for fiscal 2026 will range between $180 million and $200 million—a growth trajectory that demands immediate and sustained capital deployment.

CEO Danny Yeung underscored the strategic logic, stating that IM8’s “phenomenal success has exceeded all expectations,” making it “the clearest path for long-term shareholder value.” With Prenetics maintaining a fortress balance sheet of over $70 million in cash and zero debt, the company possesses the financial flexibility to fund IM8’s ambitious expansion across product development, marketing initiatives, and international market penetration without compromise.

Bitcoin Holdings Preserved but No New Acquisitions

While Prenetics has discontinued its daily cryptocurrency buying program, the company clarified that its existing 510 Bitcoin holdings remain part of the corporate treasury. However, no additional capital will be allocated to expand this position. This represents a departure from the earlier strategy when companies widely embraced digital asset accumulation during crypto’s bull phases.

At the time of the December 4th announcement, Bitcoin was trading near $88,626. As of the latest market data from February 1st, 2026, Bitcoin has declined to $77.47K, reflecting a -0.90% change over the past 24 hours. The volatility underscores why Prenetics has chosen to reallocate resources away from speculative holdings and toward the more tangible growth opportunity presented by IM8.

Reassessing Crypto Exposure in Volatile Markets

Prenetics’ decisión aligns with a broader industry trend where companies are retreating from cryptocurrency-heavy strategies amid market headwinds. Bitcoin and other digital assets have struggled to maintain momentum following earlier price declines, prompting businesses to reassess the risk-reward calculus of holding volatile digital assets on their balance sheets.

Rather than treating treasury reserves as a vehicle for cryptocurrency speculation, Prenetics has chosen to view its Bitcoin holdings as legacy assets—valuable but not worthy of incremental capital deployment. The company’s leadership sees far greater opportunity in leveraging celebrity partnerships, capitalizing on consumer demand for longevity products, and establishing IM8 as a disruptive force in the $100+ billion global wellness market. This boycoin strategy—strategically pausing new digital asset acquisition—positions Prenetics to maximize shareholder returns through disciplined allocation of capital to proven, high-velocity revenue streams.