Carlos Salinas Pliego Concentrates Majority of Wealth in Bitcoin During Market Transition

Carlos Salinas Pliego, one of Mexico’s most prominent entrepreneurs and billionaires, has made a bold move in his wealth allocation strategy, channeling 70% of his portfolio directly into bitcoin. In recent statements to Bloomberg, the tycoon revealed this aggressive positioning in digital assets while addressing ongoing tax proceedings in Mexico’s Supreme Court, where authorities have sought approximately $3 billion in tax charges—a figure Salinas contends he has already settled.

Salinas, who leads the diversified Salinas Group spanning financial services, retail, telecommunications, and media operations, has long been recognized as one of Latin America’s most influential bitcoin advocates among the elite business community. His recent portfolio disclosure further solidifies his commitment to the cryptocurrency space, marking a significant shift in how institutional wealth from emerging markets engages with digital currencies.

A Deliberate Shift Toward Digital Assets

The billionaire’s bitcoin concentration reflects a calculated decision about wealth preservation and growth. According to his recent Bloomberg interview, his remaining 30% of assets are positioned in gold—both physical metal holdings and gold mining company stakes. This 70-30 split between bitcoin and precious metals suggests a sophisticated hedging strategy rather than speculative trading.

“I have no shares other than those of my company,” Salinas stated plainly, emphasizing the intentional elimination of equity holdings outside his core business operations. This declaration underscores a deliberate pivot away from traditional diversification models that typically emphasize stock portfolios.

Bitcoin Advocacy in the Public Square

With over 2 million followers on X (formerly Twitter), Salinas has transformed his social platform into a bitcoin information hub, regularly sharing investment insights and occasionally documenting his cryptocurrency purchases. His commitment extends beyond personal portfolio management into public discourse.

Most notably, in February 2025, Salinas delivered controversial remarks at the World Governments Summit, challenging government leaders’ understanding of bitcoin and cryptocurrency economics. His willingness to confront political establishment members on the subject demonstrates the conviction underlying his 70% bitcoin allocation.

Strategic Company Privatization on the Horizon

Beyond his bitcoin positioning, Salinas has unveiled plans that will reshape his corporate holdings. He intends to delist Grupo Elektra—a major component of his business empire—from Mexico’s public stock markets. According to his disclosures, this move carries minimal market disruption risk since only 0.3% of the company’s shares currently trade on public exchanges.

The privatization timeline targets May 2025 for execution. This strategic maneuver allows Salinas complete operational control without public market constraints or shareholder scrutiny.

The Stock Market Turbulence That Prompted Action

Understanding Salinas’ privatization strategy requires context from 2024’s market upheaval. That year, a creditor holding substantial Grupo Elektra shares attempted a large-scale liquidation, triggering a cascade decline in the stock price. The value plummeted 70% during this episode—a stark demonstration of market vulnerability when major shareholders shift positions.

This experience appears instrumental in Salinas’ decision to remove Elektra from public trading entirely. By taking the company private, he eliminates future exposure to destabilizing sell-offs orchestrated by external stakeholders.

Confidence in Bitcoin’s Future Amid Business Restructuring

While navigating corporate restructuring and tax disputes, Salinas maintains unwavering optimism about bitcoin’s trajectory. His substantial allocation—roughly three-quarters of his net worth—indicates deep confidence in the digital currency’s capacity to generate future wealth appreciation.

The combination of his bitcoin positioning, privatization strategy, and public advocacy suggests Carlos Salinas Pliego envisions digital assets as the cornerstone of wealth preservation and multiplication in the years ahead, positioning himself distinctly within Latin America’s business elite.