Most crypto founders build single lever businesses.
One revenue stream. One growth mechanism. One market condition they NEED to stay favorable.
Here's why that kills projects:
When that one lever stops working, everything stops.
Funding rates compress? Revenue disappears. Market sentiment shifts? Growth stalls. Regulation changes? Business model breaks.
Sustainable projects run multiple independent systems simultaneously.
Think about it like this:
- Revenue from protocol fees (works regardless of market conditions) - Growth from organic usage (compounds even in bear markets) - Credibility from transparent operations (builds when others are hiding)
These don't all fail at the same time. That's the point..
Your reputation gets built in the boring middle when nobody's watching & you keep shipping anyway.
Single lever businesses optimize for bull market explosions only. Multi lever businesses optimize for surviving long enough to matter.
Build more systems that work when conditions change!
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Most crypto founders build single lever businesses.
One revenue stream. One growth mechanism. One market condition they NEED to stay favorable.
Here's why that kills projects:
When that one lever stops working, everything stops.
Funding rates compress? Revenue disappears.
Market sentiment shifts? Growth stalls.
Regulation changes? Business model breaks.
Sustainable projects run multiple independent systems simultaneously.
Think about it like this:
- Revenue from protocol fees (works regardless of market conditions)
- Growth from organic usage (compounds even in bear markets)
- Credibility from transparent operations (builds when others are hiding)
These don't all fail at the same time. That's the point..
Your reputation gets built in the boring middle when nobody's watching & you keep shipping anyway.
Single lever businesses optimize for bull market explosions only. Multi lever businesses optimize for surviving long enough to matter.
Build more systems that work when conditions change!