The memecoin space is shifting its playbook. Historically, the go-to move was straightforward—pump massive liquidity into a single coin around a hot narrative, ride the wave of FOMO, and watch it moon. Pump and repeat.

Now? The game's getting more sophisticated. Instead of just flooding one asset with capital and hoping hype carries it, serious players are doing their homework. They're digging deep to nail down the right branding, the perfect ticker symbol, the whole package. It's less about throwing money at anything and hoping it sticks, and more about building something that actually sticks around.