The Eight Iron Rules for Starting from Scratch.

1. Keep the company small and maximize profits: There's no need to hire many people or rent a large office at the beginning. Working from home is also acceptable, and forming a husband-and-wife team is a good option.

2. The future isn't important; survival is key: The priorities for entrepreneurship are: first, cash flow; second, profit; third, scale; fourth, vision; fifth, passion. Following this priority, the chances of survival are higher.

3. Making money is your core focus: You should concentrate on one thing—making money. Set aside pride and be willing to lower your stance when necessary. When your abilities are insufficient, pride is insignificant compared to resources.

4. The most important thing is managing customers: Most entrepreneurs only have products but lack customers(traffic). Whoever can solve traffic problems at low cost will be able to succeed in almost any business.

5. Find your positioning through action: Positioning helps you build a personal brand and attract target customers. However, circumstances are constantly changing. Your initial positioning may no longer suit you later, so you need to adjust in time. Be brave and wise enough to abandon plans midway if necessary.

6. Start with a side job before venturing into entrepreneurship: When your side income reaches more than twice your main job and is relatively stable, then quitting your job to start a business is safer.

7. Develop the ability to make quick money: This allows you to rapidly accumulate funds and expand your scale. The most important thing you should do is focus on one thing—making money.

8. Do addition first, then subtraction, then multiplication: Continuously try various possibilities, find what is most worthwhile, and then invest all resources to amplify it.