Recently, there has been a rather eye-catching event in the industry—the leading players are starting to personally promote. Once this move was made, reactions became polarized.

Some directly bearish: "Even top influencers have to rely on recruiting to drive growth, isn't this just a sign of a bear market?" The logic seems sound—when new user acquisition is difficult and growth peaks, the big players will compete fiercely for existing users regardless of their image. This kind of "dimensionality reduction" competition indeed reflects the tight liquidity in the market.

But there are also veteran players who see another side. Their reasoning is: when big players personally get involved, it may not be out of desperation but could be a proactive move. For example, the ecosystem tokens of certain major exchanges are closely linked to on-chain activity and user stickiness. When ecosystem builders fully activate the community, strengthen consensus, and lock in core users, it often means they are accumulating energy for the next cycle.

From this perspective, holding ecosystem tokens is like indirectly participating in the big players' "work plan"—as the value of the ecosystem is continuously reinforced, early holders naturally become the biggest beneficiaries.

So, the current situation is quite interesting: in the short term, market sentiment is indeed sluggish and competition is fierce. But in the long run, those who persist in accumulation and ecosystem development when no one is paying attention are often the winners through the cycle. The actions of the big players might be a reminder—at critical moments, don’t be scared off by short-term fluctuations.

The question boils down to one point: are you following the trend and participating in this "involution," or are you seizing the opportunity to lay out your plans and wait for a turning point? It depends on your understanding of market cycles.