I remember being part of a project that absolutely dominated the entertainment narrative—it crushed every metric, shot up astronomically. The kind of success that's *too good*, you know? The kind that makes you realize the crash, when it comes, will become a case study.

We've all been there as holders. That temptation is real. You see these Icarus plays—tokens climbing higher and higher—and something in you wants to ride that wave. Flying too close to the sun feels thrilling until it doesn't.

But here's the thing: knowing the difference between a sustainable project and a spectacular burn is everything. The entertainment value gets people in the door, sure. Hype builds fast. But projects that go *that* vertical *that* quick? Yeah, gravity always wins eventually.