Market maker services have become a lucrative revenue stream. Top-tier participants are shelling out roughly $200 million annually just to access sub-50 millisecond execution speeds. Meanwhile, standard retail accounts operate in the 200-300ms range—a gap that translates into 5-10x worse slippage costs on trades. The business model is straightforward: retail gets zero fees to build volume and lock in users, while institutions and professional traders foot the bill for speed. Some major platforms have already proven this approach works and scales profitably. A token generation event is happening today.