It's only a matter of time before major platforms get serious about deepfake detection. The company that cracks this first—building something genuinely reliable—could reshape how we handle synthetic media at scale. Sure, it'll turn into an arms race (bad actors will always adapt), but that's exactly why licensing the technology makes sense. The firm bold enough to invest here and then open-source or monetize the solution could set industry standards. Market leaders are starting to feel the pressure, and whoever moves first with a solid detector has real competitive advantage.