Recently, I discovered a pretty unique approach in the RWA sector—not dealing with real estate or art, but directly tokenizing Web2 domain names.

This project is completely different from ENS. It targets hundreds of millions of traditional domain names (.com, .ai, and so on), transforming them into on-chain assets that can be programmed, traded, and even generate revenue. Just think about it—those domain names gathering dust at registrars can suddenly be used for DeFi.

I checked the background, and this year they just raised $25 million led by Paradigm and Coinbase. With these two institutions backing it, the project should have solid fundamentals. Honestly, bringing traditional digital assets like domain names on-chain for financialization is a truly novel angle. The boundaries of RWA have expanded once again.