Mobile Gaming in 2025: Which Companies Are Winning?

Mobile gaming just hit a milestone—US$97.6 billion in revenue last year, accounting for over half of the US$177.9 billion global gaming market. Even more interesting? The sector is still growing 2.8% annually, outpacing console and PC gaming.

Here’s the paradox: iOS generates way more money per game (US$3.83 billion from gaming apps alone), but Android dominates downloads with 75% market share. This gap is where the real opportunity lies.

Looking at the big players by market cap:

The Heavy Hitters:

• Roblox (US$60.97B) leads the pack with 97.8M daily active users, up 26% year-over-year. Their free-to-play model via virtual currency (Robux) is printing money, especially from younger demographics.
• Take-Two (US$40.15B) owns the Zynga portfolio (FarmVille, Words with Friends) and is quietly porting classic GTA titles to mobile.
• Electronic Arts (US$36.6B) just doubled down on mobile, merging teams across franchises like The Sims and Madden NFL, plus partnering with Amazon Appstore to expand reach.
• Tencent (US$25.78B) dominates as the world’s largest gaming company by revenue, with a stranglehold on Asia through League of Legends and PUBG Mobile.

The Builders:

• Unity Software (US$10.91B) powers both Among Us and Pokémon Go, though Q1 2025 showed slight revenue headwinds (-4% to -8%).
• Playtika (US$1.79B) just posted record quarterly revenue (US$700M+) after acquiring SuperPlay for US$700M, betting big on consolidation.

The Plays: The trend is clear—consolidation, cross-platform expansion, and geographic diversification (especially Brazil and Asia). The winners aren’t just making games; they’re building ecosystems.

Data current as of June 2025