a16z Crypto released an analysis article titled "Airdrops: How to Bring Home," which points out that the current airdrop strategies of Web3 projects focus too much on short-term user growth while neglecting the goals of long-term community building and protocol governance. a16z Crypto suggests that project parties should design airdrops as "long-term incentive tools" by setting lock-up periods, guiding users to participate in governance and contribution behaviors, and filtering out true long-term participants rather than just attracting "airdrop hunters." Furthermore, a16z Crypto emphasizes that airdrops should serve as a means to build loyal communities and realize the long-term value of protocols, rather than merely a marketing tool.