CoinVoice has recently learned that a16z Crypto published an analysis article titled "Airdrops: How to Bring Home," which points out that the current airdrop strategies of Web3 projects focus too much on short-term user growth, neglecting the goals of long-term community building and protocol governance. a16z Crypto suggests that project parties should design airdrops as "long-term incentive tools" by setting lock-up positions, guiding users to participate in governance and contribution behaviors, and filtering out true long-term participants rather than merely attracting "airdrop hunters."
In addition, a16z Crypto also emphasizes that airdrops should be a means to build a loyal community and realize the long-term value of the protocol, rather than merely a marketing tool.
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CoinVoice has recently learned that a16z Crypto published an analysis article titled "Airdrops: How to Bring Home," which points out that the current airdrop strategies of Web3 projects focus too much on short-term user growth, neglecting the goals of long-term community building and protocol governance. a16z Crypto suggests that project parties should design airdrops as "long-term incentive tools" by setting lock-up positions, guiding users to participate in governance and contribution behaviors, and filtering out true long-term participants rather than merely attracting "airdrop hunters."
In addition, a16z Crypto also emphasizes that airdrops should be a means to build a loyal community and realize the long-term value of the protocol, rather than merely a marketing tool.