I don't quite understand why a certain CEO has started to encroach on the KOL's territory. It's true that a CEO needs a personal brand to promote their own platform, but isn't it a bit excessive to the point of lacking traffic? What a KOL can do, a CEO can also do, but what a CEO can do, a KOL cannot. Which KOL wouldn't want to be a CEO? It feels a bit too demeaning. I don't understand, but I am greatly shocked.
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