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The world of finance is changing, and cryptocurrencies are becoming increasingly popular among companies seeking fast, secure, and lucrative financial transactions. Once, Bitcoin and other digital assets were perceived only as a speculative tool, but today they are opening up new opportunities for businesses. According to the Coinmarketcap report, the total capitalization of the cryptocurrency market exceeded $3 trillion in 2024, demonstrating a rapid rise in interest from investors and businesses. Just 10 years ago, cryptocurrencies seemed like an exotic experiment, but today they have turned into a powerful financial instrument. Companies around the world are beginning to accept cryptocurrency as a means of payment, using it for international payments, and even holding it in their assets to protect against inflation. From Microsoft and Tesla to small internet shops, businesses are increasingly integrating digital assets into their financial model. 68% of large technology companies view cryptocurrencies as a strategic asset.
More than 15,000 businesses worldwide already accept Bitcoin as a form of payment.
The volume of cryptocurrency transactions rose by 220% compared to the year 2022.
However, like any financial innovation, cryptocurrencies carry certain risks: volatility, lack of a clear legal framework, cybersecurity threats. So, is it worth implementing cryptocurrency in business? Let's consider its key benefits and potential risks.