Support eligible e-commerce companies in listing and raising funds domestically and internationally

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Our reporter (Liu Meng) April 6: The Ministry of Commerce and five other departments issued the “Guiding Opinions on Better Serving the Real Economy and Advancing High-Quality Development of E-Commerce” (hereinafter referred to as the “Guiding Opinions”). The “Guiding Opinions” overall coordinates efforts to both promote and regulate, efficiency and fairness, vitality and order. It proposes 16 measures across 5 areas and sets up a framework system for the high-quality development of e-commerce.

1) Focus on empowering efficiency and increasing performance, proposing three measures: supporting the transformation of small and medium-sized enterprises, deepening rural e-commerce, and fostering industrial e-commerce. These measures are intended to leverage the advantages of e-commerce to help consolidate and strengthen the foundation of the real economy.

2) Strengthen innovation leadership, proposing three measures: accelerating the application of technological innovation, vigorously developing quality consumption, and actively building integrated carriers. These measures deepen the integration of online and offline efforts and help achieve a higher level of dynamic balance between supply and demand.

3) Advance high-level opening-up, proposing four measures: promoting cross-border e-commerce, expanding “Silk Road e-commerce,” accelerating institutional-type opening-up, and promoting the alignment of rules. These measures aim to jointly build and share a large China-based e-commerce market.

4) Create a favorable ecosystem, proposing three measures: tightening platform responsibilities, strengthening normalized supervision, and guiding compliant overseas expansion. These measures will drive win-win development for all parties in the ecosystem.

5) Strengthen support and保障 measures, proposing three measures: optimizing the supply of financial products, unlocking the value of data elements, and strengthening targeted cultivation of talent. These measures will continue to solidify the foundation for the development of e-commerce.

In terms of strengthening support and保障, the “Guiding Opinions” states that the role of industrial investment funds and the sci-tech innovation mother fund should be leveraged. Under the premise of依法合规 (lawful and compliant) and risk being controllable, financial institutions are encouraged to improve diversified financial service models in line with the financing needs of e-commerce enterprises. By comprehensively using methods such as loans and equity, a full-chain, full-lifecycle, diversified “relay-style” financial service should be provided to support innovation in e-commerce business model. Financial institutions are encouraged to cooperate with e-commerce enterprises to innovate credit products and services. Support e-commerce enterprises that meet relevant requirements to issue bond financing, optimize policy processes such as financing, and support e-commerce enterprises that meet relevant requirements to raise financing through listings both inside and outside China.

Around the theme of e-commerce enterprises expanding overseas, the “Guiding Opinions” proposes that an overseas expansion guide for e-commerce enterprises be developed. It supports places with conditions to build cross-border e-commerce compliant overseas expansion service platforms by relying on overseas comprehensive service systems. It encourages e-commerce enterprises to register trademarks overseas, apply for patents, and lay out their own trademark brands to improve their compliance level.

In addition, the “Guiding Opinions” proposes to strongly support cross-border e-commerce overseas warehouses, improve overseas smart logistics platforms, innovate the development of digital trade, and support e-commerce enterprises in expanding exports of high-quality digital services. It encourages e-commerce enterprises to build direct-purchase bases overseas, expand imports of high-quality and distinctive products, and create a “Direct Route” e-commerce channel that brings great goods from around the world into the Chinese market.

The person in charge of the Department of E-Commerce under the Ministry of Commerce said that in the next step, the Ministry of Commerce will work with relevant departments to ensure policy implementation, promote the high-quality development of e-commerce, better serve the real economy, empower industries, benefit people’s livelihoods, and reach global benefit, making a greater contribution to serving the goal of building a new development paradigm.

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