Zhuoyue Ruixin: An Important Player in China's New Ecosystem of AI in Higher Education

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Source: China Net Finance

Amid the grand narrative of national development driven by innovation, a quietly powerful force is reshaping the foundation of talent cultivation. When “education, science and technology, and talent” are established as an integrated core strategy, higher education is no longer just a hall for imparting knowledge—it also becomes the forefront battleground for national competitiveness and for achieving scientific and technological self-reliance. The underlying logic supporting this strategic shift is accelerating from traditional physical infrastructure construction to the building of a modernized digital capability system.

In this historic process, an HK-listed company called Zhuoyue RuiXin (HK 02687) is evolving, in the form of a smart-education AI-native enabling engine, into a key participant in helping build AI new infrastructure for higher education in China in the AI era. Its “Smart Tree” platform has evolved from an initial course-resource aggregation platform into a higher-education AI operating system driven by knowledge graphs, making it a leading player and an ecosystem builder for AI new infrastructure in Chinese higher education.

**　　A once-in-an-era opportunity: an AI application wave driven by policy and the market**

On the policy front, since the Ministry of Education and five other departments issued the “Guiding Opinions on Advancing the Construction of New Educational Infrastructure and Building a High-Quality Educational Support System” in 2021, the deep integration of artificial intelligence and higher education has entered a fast track of systematic promotion. In 2022, the “Guiding Opinions on Accelerating Scenario Innovation and Promoting High-Quality Economic Development Through the High-Level Applications of Artificial Intelligence,” jointly issued by the Ministry of Science and Technology, the Ministry of Education, and other departments, further clarified education as a key direction for innovation in AI applications. Moreover, the proposal of an “integrated development model for education, technology, and talent” positions digital applications as a critical leverage point for driving innovation across the whole system from the height of national strategic coordination.

Changes in market structure and demand provide solid support for this strategic pivot. Total national spending on education has continued to grow steadily; more importantly, the investment mix in universities is undergoing profound change. Zhuoyue RuiXin has seized this historic opportunity by shifting support from special funds for campus informatization construction to a multi-faceted, additive support model including “discipline building,” “Double First-Class” initiatives, “new engineering” innovation, research transformation, and the integration of industry and education. This “multi-funds additive” model makes the scale of related investment far exceed traditional informatization budgets, forming a strategic investment space approaching the trillion-yuan level.

As a pioneer in opening up the trillion-yuan market for AI new infrastructure in higher education, Zhuoyue RuiXin has profoundly recognized that universities’ needs are moving from tool software aimed at solving problems in a single department or teaching link to seeking systematic capability platforms that can integrate resources, reshape processes, and support long-term development. What the company is participating in is precisely this large-scale strategic transformation process jointly driven by policy and diversified demand—aiming to become a key participant in China’s AI-era innovation foundation.

**　　Role evolution: upgrading strategy from connector to co-creator**

Through nearly two decades of deep cultivation, Zhuoyue RuiXin has evolved from providing a broadly connected platform and standardized resources into a key participant and enabling partner that provides universities with systematic, in-depth AI capability support amid the wave of intelligent transformation in higher education. This shift in role is rooted in its core strengths formed through long-term accumulation.

First, it has built a service network that combines breadth and depth, along with high-quality data assets. Zhuoyue RuiXin has 251 customer service and support centers across nearly 100 cities, covering the entry points of virtually all universities, as well as all key institutions such as 985/211 universities. In this process, it has accumulated a vast amount of digitized course content and real teaching behavior data with rigorous structure. In a new stage where higher education moves toward intelligent applications, these “corpora” and “knowledge graphs” derived from teaching practice, spanning multiple disciplines, have become a highly scarce “data treasure trove” for training vertical-domain professional AI models—forming deep, scenario-based data barriers that are difficult to replicate easily.

Second, the path it explored has received high recognition from the national education innovation system. As one of the very few technology enterprises that won a First Prize in the “National Teaching Achievement Award,” this authoritative award not only affirms its past achievements, but also signals that its business model aligns closely with top-level national strategic directions such as the integrated development of education, science and technology, and talent. As a result, the company can participate in building higher-education digital capabilities supporting national innovation strategies from a higher dimension and broader scope.

Today, Zhuoyue RuiXin has gone beyond being a single provider of digitized course-resource technology, and is instead focusing on deeply integrating into universities’ efforts to reshape teaching workflows with AI, manage knowledge systems, and even innovate research paradigms—helping universities build endogenous, sustainable intelligent capabilities. The successful evolution of this role confirms its core value as the AI-native enabling engine for smart education, and also enables it to secure a unique and critical place in a grand narrative that is being strategically emphasized, driven by diversified funding, and supported by vast market space.

**　　Ecosystem building: building competitive moats for AI applications in higher education**

From the role of a supplier, Zhuoyue RuiXin is becoming a deep co-creation partner for AI transformation at universities. Its value lies in the deep integration of technology, products, scenarios, and operational assurance, forming a complete value closed loop.

On the technology path, the company adopts a pragmatic strategy of “dedicated models + deep knowledge engineering.” Its self-developed large models and knowledge graphs covering multiple disciplines transform discrete disciplinary knowledge into machine-understandable, reasoning-capable dynamic networks. This provides a solid technical foundation for subsequent product innovation and scenario deployment.

On the product side, the company has built a complete system ranging from standardized AI agent courses to a university-level AI capability platform. Standardized AI courses serve as service touchpoints, while the university-level platform becomes the digital hub that carries jointly defined talent cultivation goals. This evolution from points to a full面 enables its products to have the characteristics of “the more you use, the deeper you go, and the more specialized it becomes,” establishing very high user stickiness.

More importantly, it has a unique scenario-innovation methodology. Unlike the traditional logic of “provide a tool—solve a problem,” its work starts by collaborating with universities to sort out their needs and define the problems. Taking the cooperation with Xihua University as an example, both sides start from the needs of future talent markets, and then use a reverse approach to build the knowledge system and learning pathways required to support the target roles; based on that, they design AI-driven teaching solutions.

This “start with the end in mind, reverse design, and explore together” model means that Zhuoyue RuiXin and its customers are no longer a simple buyer-seller relationship, but strategic partners for jointly exploring the boundaries of AI-enabled education. Each deep collaboration is like repeatedly taking the same submarine to dive into the deep sea of human education exploration—continuously reaching new depths and expanding the boundaries of AI-enabled education outward by another meter, and then another.

Operational assurance is the final step for realizing value. The company builds an ongoing operations system that is oriented toward teaching outcomes, ensuring that the application effectiveness of each scenario is quantifiable and traceable. For example, for a certain course, within a single semester it can generate tens of millions of Q&A interactions—these data feed back into model optimization, forming a positive loop of “the more you use, the more accurate it gets, and the deeper you go.” Such high-frequency, in-depth usage directly drives steady increases in repurchase rate and average revenue per user.

Ultimately, this deep co-creation drives its business model to shift from traditional project-based procurement to a subscription model based on continuous technology iteration, content services, and scenario support—laying a solid moat for long-term growth.

**　　Outlook: Let creators become even more卓卓 with AI applications**

Zhuoyue RuiXin’s exploration and practice reveal a profound industrial proposition: AI’s ultimate good intention is to make creators even more卓卓. Its value lies in not replacing people with AI, but using AI to reshape “teaching” and “learning”—so teachers become more卓卓 creators, students become more active explorers, and researchers become more efficient innovators.

The road ahead is still full of challenges, including scaling the model for wider rollout, continuously deepening the technology, and steadily realizing value. But what can be confirmed is that as China’s higher education moves toward intelligent and personalized transformation, the participants who can deeply understand scenarios, build capabilities solidly, and truly release human creative potential through technology will ultimately see their value fully realized.

As a key force helping build the national innovation talent system in the AI era, Zhuoyue RuiXin is not only a provider of technology solutions, but also a co-builder of the education ecosystem and an explorer of innovative models. On the path to the future, this pioneer that is opening up the trillion-yuan market for AI new infrastructure in higher education is, with its unique value logic and steadfast strategic resolve, becoming a key chapter in this process. Its future development is worth long-term attention.

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Responsible editor: Chang Fuqiang