Wine Price Insider March 30 Price Release: Premium Moutai Reduced by 3 Yuan

Sina Finance’s “Liquor Price Insider” launches with major impact; real market prices of well-known baijiu are right at your fingertips

Sina Finance’s “Liquor Price Insider” data collected over the past 24 hours shows that on March 30, terminal retail average prices of various baijiu products in China exhibited a rotation-and-division pattern. If the main individual products were each taken as one bottle and sold as a bundled package, the total price today is 9,930 yuan, down 4 yuan from yesterday. Overall prices remain at a high level and drift lower in a narrow range; market operations are still mainly driven by adjustments within price box ranges.

Today’s baijiu market saw 11 major single products: four up, six down, and one flat. On the upside, Guojiao 1573 led the gains, up 5 yuan per bottle month over month; the terminal quotation continued to repair. Qinghua Fen 20 rose by 4 yuan per bottle. Wuliangye 1618 and Crystal Jianan Spring each increased slightly by 1 yuan per bottle. On the downside, Yanghe Dream Blue M6+ fell by 4 yuan per bottle, dropping to a low level near one month. Premium Moutai and Qinghua Lang both decreased by 3 yuan per bottle. Feitian Moutai and Mixiang Junpin both fell by 2 yuan per bottle. Gujing Gonggu 20 was lowered slightly by 1 yuan per bottle. Wuliangye Puwu and Baijiu 8th-generation prices remained unchanged month over month.

“Liquor Price Insider” daily data is sourced from about 200 collection points with reasonable coverage across major regions nationwide, including but not limited to distributors designated by alcohol companies, social distributors, e-commerce platforms, and retail outlets. The original sampled data are the actual completed transaction terminal retail prices handled at each point over the past 24 hours. The aim is to provide an objective, scientific, and fully traceable dataset regarding the market prices of well-known baijiu for all sectors. As the New Year’s Day official iMoutai platform began selling Feitian Moutai at 1,499 yuan per bottle and Premium Moutai at 2,299 yuan per bottle opened for sale on January 9, this new channel’s magnetic pull on the two products’ terminal retail average prices has gradually become visible. “Liquor Price Insider” daily liquor price releases follow a calculation rule based on true transaction volumes weighted; we have incorporated the quantifiable prices into the terminal retail price calculations for the two kinds of liquor products.

【Click to enter Liquor Price Insider and view real liquor prices】

In terms of important news in the baijiu industry, Liu Miao, chairman of Luzhou Laojiao, pointed out during the National Spring Sugar and Wine Fair that slow growth in the baijiu industry will become the norm. The industry is currently in a special stage where the foundations of three major cycles—economic, industrial, and population—overlap and stabilize. It shows characteristics of “one more and two fewer, and three changes”: total supply exceeds total demand; consumption scenarios and consumer groups decrease; consumption generations, needs, and ways of consumption are changing. According to data from the National Bureau of Statistics, production of above-designated baijiu has decreased from 13.58 million tons kiloliters in 2016 to 3.55M tons kiloliters in 2025. High-end baijiu business consumption has been clearly affected by the slowdown in infrastructure and real estate, with the 500–800 yuan per bottle mid-high-end price segment under the most pressure. Liu Miao also believes that this round of adjustments will drive the industry to concentrate toward renowned wine factories and well-known producing regions. Policy tailwinds and consumption “three transformations” (from physical to spiritual, from socializing to enjoying oneself, and from products to brands) will bring opportunities to famous liquor companies. He proposed that famous liquors should promote “four transformations”—focusing on taste, lowering alcohol content, making it oriented toward “she economy,” and targeting younger consumers—and proactively adapt to changes in five major scenarios: social interactions, banquets, gift-giving, light drinking, and collecting. Luzhou Laojiao has already formulated a “156” strategy during the 14th Five-Year Plan to 15th Five-Year Plan period, with the goal of ranking among the first-tier companies in the industry.

【Click to enter Liquor Price Insider and view real liquor prices】

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责任编辑：Wang Xiang