I recently observed an interesting phenomenon that’s worth pondering. The founder of a major exchange was suddenly caught up in a bizarre rumor—claiming he has a connection with a Hollywood actress. The founder responded with three "no"s: I’ve never met her, I don’t socialize with her, stop spreading false rumors. He even added a very poignant remark: Learning to distinguish fake news will make you richer.

This may seem like just gossip, but it actually reflects a bigger issue in the entire crypto market. There’s so much information now, mixed with truth and falsehood. Many people don’t bother to verify, just follow the rumors. An baseless rumor involving a big figure can cause a stir, but if one day a project is suddenly rumored to have received investment from a big shot, or a certain coin is about to be listed on a major exchange, how many people would believe it without question? What kind of impact could that have on the market?

In the short term, these personal rumors seem harmless; mainstream coins continue on their usual path. But they serve as a reminder: attention is traffic, and traffic can set the rhythm. If one day a real piece of news is combined with some market sentiment boost, it could trigger unexpected volatility. Especially for small coins, which often rely on hype—one rumor can cause a sharp rise or a dump.

So what should ordinary players do? Don’t just sit back and watch the show. The founder’s advice is very practical: being able to tell which information is unreliable makes you smarter. Ask yourself with every piece of news: Is this from an official account? Or from an unknown source? Don’t believe every wind that blows, especially those outrageous rumors.

More importantly, focus on tangible things: the development of exchanges, project progress, on-chain data—these are more telling than any rumor. Next time you see a major headline, think first: who is spreading this? What’s their benefit? If you can think this way, you might avoid many pitfalls.

The crypto world isn’t short of stories; what’s lacking is a clear mind. Stay alert, don’t be led astray by rumors. Those who truly make money are often those who can judge independently and aren’t swayed by emotions.