2026 Xiaopeng MONA M03 Launched, He Xiaopeng: The company will not venture into cars below 100k yuan

Source: Securities Times Network Author: Wang Xiaowei

On the evening of April 2, the 2026 XPeng MONA M03 was officially launched.

As an AI-intelligent pure-electric fastback coupe built by XPeng for younger users, the new car takes “all-around competition with 200k-yuan-class models” as its development benchmark. Through comprehensive upgrades across key areas such as exterior design, intelligent technology, ride comfort, and active and passive safety, it is committed to delivering a standout, cutting-edge driving experience for young users.

This launch introduced a total of 6 trim levels. The official guidance prices are, in order: 540 Long Range Plus at 119.8k yuan, 640 Ultra Long Range Plus at 129.8k yuan, 510 Long Range Max at 129.8k yuan, 610 Ultra Long Range Max at 139.8k yuan, 510 Long Range Ultra SE at 141.8k yuan, and 610 Ultra Long Range Ultra SE at 151.8k yuan. The brand also released launch-exclusive benefits.

At the event, XPeng MONA spokesperson and owner Yang Na appeared. She engaged in in-depth interaction with He Xiaopeng, Chairman and CEO of XPeng Group.

XPeng MONA has maintained the #1 spot for 18 consecutive months in pure-electric fastback coupe sales in the 100k–200k yuan range. With this refresh, it further brings advanced intelligent assisted driving capabilities down to the 20k-dollar level.

Specifically, the Ultra SE trim is equipped with dual Turing AI chips, with effective computing power reaching 1500 TOPS, and comes with XPeng’s second-generation VLA. The Max trim uses a single Turing AI chip, with effective computing power of 750 TOPS. It currently uses XPeng’s first-generation VLA, and in the third quarter of 2026, XPeng will begin installing a distilled version of the second-generation VLA.

During the media interview segment that evening, when asked by a reporter, He Xiaopeng responded that he believes making cheap, low-profit cars has almost no value, and XPeng will not go after cars priced below 100k yuan.

Under this strategy, XPeng’s blood-generating (cash flow) capability is strengthening. Before this new product launch, XPeng just released its 2025 fourth-quarter and full-year financial reports, achieving quarterly profitability for the first time. In last year’s fourth quarter, XPeng’s revenue was 22.25 billion yuan, up 38.2% year over year, setting a record high for the single quarter; net profit was 380 million yuan, delivering profitability in the single quarter; gross margin was 21.3%, up 6.9 percentage points year over year, and also reached a record high for the single quarter.

(Editor: Wen Jing)

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                                                            XPeng