FIFA signs with ADI Predictstreet to bring prediction markets into the 2026 World Cup

ChainCatcher message, according to a report by Decrypt: FIFA, the international football federation, announced a multi-year cooperation agreement with ADI Predictstreet, which will become an official prediction market cooperation partner for the 2026 World Cup. This is also the first time FIFA has introduced a prediction market mechanism to enhance fans’ engagement experience.

Under the terms of the cooperation, fans can use the platform to make predictions about match results, event data, player performance, and key incidents. The platform will run on ADI Chain and use official historical data to support analysis, and it will also roll out free-to-play prediction and guessing features.

The 2026 World Cup will be jointly hosted by the United States, Canada, and Mexico, expanded to 48 teams, with a total of 104 matches. FIFA President Gianni Infantino said the purpose of this is to increase global fans’ sense of participation through innovative ways.

It’s worth noting that FIFA did not choose mature platforms such as Polymarket or Kalshi this time, but instead partnered with ADI Predictstreet, which has not yet officially launched. The official statement says the platform will follow a regulatory and compliance framework and will introduce real-time monitoring mechanisms to prevent abnormal trading behavior.

Boosted by the news, the price of the ADI token hit an all-time high, topping out at $4.54, up about 12% over the past week. Market analysts believe this move marks a new phase in the integration of prediction markets with sports events, and it may also draw further attention from regulators on the related trading models.