Sally Beauty launches on TikTok Shop

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Sally Beauty has expanded its social commerce presence by launching an official storefront on TikTok Shop, aiming to meet consumers where beauty culture thrives. This move follows a broader marketplace momentum for Sally Beauty, which has seen strong digital growth, and reflects how consumers discover, engage with, and purchase beauty products today. The storefront will feature exclusive brands and promotions, with orders shipped directly from Sally Beauty’s distribution centers.

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