Feitian Moutai original box wholesale price rises to 1,730 yuan per bottle. Moutai tightens purchase rules again.

Gelonghui April 2｜The wholesale reference price disclosed for the “Yimao spot price” shows that the original-box price of the 2026 Feitian Moutai has been rising for several days in recent days. Today, it is reported at 1,730 yuan per bottle. Meanwhile, Moutai Group’s official self-operated platform—iMoutai—has once again “tightened” the purchase rules for online rush orders, limiting customers to 1 order per person per day. In other words, each person is eligible to rush order only once per day; up to 1–6 bottles can be purchased in a single order. After completing one order, the customer cannot rush order again that day. Note: When iMoutai launched Feitian Moutai earlier this January, the limit was 12 bottles per person per day in total; starting January 4, it was changed to 6 bottles per person per day in total, which can be placed in multiple orders.