2026 Xiaopeng MONA M03 Launched, He Xiaopeng: The company will not venture into cars below 100k yuan

LightningPacketLoss · 2026-04-03T18:08:07+00:00

Xpeng MONA M03 was officially launched on the evening of April 2nd, offering 6 models tailored for young users, with prices ranging from 119.8k to 151.8k yuan. The new vehicle features comprehensive upgrades in intelligent technology and safety, aiming to enhance user experience. Xpeng plans not to enter the sub-100k-yuan market and has recently achieved quarterly profitability, with continued strong financial performance.

LightningPacketLoss

2026-04-03 18:08:07

Abstract generation in progress

Source: Securities Times Network Author: Wang Xiaowei

On the evening of April 2, the 2026 Xiaopeng MONA M03 was officially launched.

As an AI-powered intelligent pure-electric fastback coupe tailored by Xiaopeng for young users, the new car uses “all-around benchmarking against 200k-yuan-class models” as its development benchmark. It achieves comprehensive upgrades across core dimensions such as exterior design, intelligent technology, in-car comfort, and active and passive safety, aiming to deliver an outstanding upgrade-class driving experience for young users.

This launch introduced a total of 6 trim levels. The official guidance prices are, in turn: 540 Long-Range Plus at 119.8k yuan, 640 Ultra-Long-Range Plus at 129.8k yuan, 510 Long-Range Max at 129.8k yuan, 610 Ultra-Long-Range Max at 139.8k yuan, 510 Long-Range Ultra SE at 141.8k yuan, and 610 Ultra-Long-Range Ultra SE at 151.8k yuan. The brand also rolled out launch-exclusive benefits at the same time.

At the press conference event, Xiaopeng MONA’s spokesperson and owner Yang Yingnan (Ouyang Nana) made an appearance, and engaged in in-depth interaction with He Xiaopeng, Chairman and CEO of the Xiaopeng Group.

Xiaopeng MONA has maintained the No. 1 position for 18 consecutive months in sales of pure-electric fastback coupes in the 100k–200k yuan range. With this refresh, it further brings advanced intelligent driver-assistance capabilities down to the $20k level.

In particular, the Ultra SE trim is equipped with dual Turing AI chips, with effective computing power reaching 1500 TOPS, and it features Xiaopeng’s second-generation VLA. The Max trim uses a single Turing AI chip, with effective computing power of 750 TOPS. It currently comes with Xiaopeng’s first-generation VLA, and in the third quarter of 2026, Xiaopeng will begin installing a distilled version of the company’s second-generation VLA into vehicles.

During the media interview segment that evening, when asked by a reporter, He Xiaopeng responded that he believes making cheap, low-profit cars has almost no value, and Xiaopeng would not go into cars priced below 100k yuan.

Under this strategy, Xiaopeng’s blood-generating (cash-creating) capability is strengthening. Before this new product launch, Xiaopeng Automotive just released its 2025 fourth-quarter and full-year financial reports, marking the first time it achieved quarterly profitability. In the fourth quarter of last year, Xiaopeng Automotive’s revenue was 22.25 billion yuan, up 38.2% year over year, setting a historical record for the highest quarterly figure; net profit was 380 million yuan, achieving quarterly profitability; gross margin was 21.3%, up 6.9 percentage points year over year, also setting a historical record for the highest quarterly figure.

(Editor: Wen Jing)

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                                                            Xiaopeng

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