Guangming Dairy Unveils Shanghai Exclusive Flavor, "Enjoy Rich Shanghai Under the Wutong Tree" New Product Launch

On April 1, 2026, Guangming Dairy, a century-old dairy enterprise, unveiled a highly anticipated city-exclusive new product—“Savor the Richness Under the Plane Trees in Shanghai” fresh milk—and launched it exclusively on the Guangming Sui xin ding platform. This craft masterpiece, carrying memories of the city and Shanghai flair, carefully selects limited milk source materials from the Jingshan Langxia Ranch in Shanghai. With fresh delivery straight to the factory within 1 hour, it deeply integrates regional emotions, ultimate quality, and a vivid fresh experience, precisely linking the fresh chain from ranch to table. It offers Shanghai residents a cup of city-exclusive flavor that combines cultural warmth, quality depth, and emotional richness.

Put the “plane tree” into the milk cup—city exclusives pay tribute to Shanghai flair

As a century-old brand that has grown in symbiosis with Shanghai, Guangming Dairy has long woven its own development into the city’s cultural fabric, becoming an indispensable part of taste memories for generations of Shanghai residents. The newly launched fresh milk “Savor the Richness Under the Plane Trees in Shanghai” is also a “city love letter” written to Shanghai, bearing Guangming’s century-old sincere tribute to Shanghai’s city culture.

The inspiration for the new product comes from Shanghai’s iconic plane trees—an urban cultural symbol imprinted with Shanghai-style romance and the warmth of everyday life. It witnesses the passage of years in the city, and it also holds the tender care in the everyday lives of Shanghai people. By cleverly combining Guangming’s century-old emotional memories, the refined ambience under the plane trees, and the natural purity of the Jingshan Langxia Ranch, Guangming Dairy brings Shanghai—an international metropolis—a locally rooted, heartfelt gift of taste.

From naming, to packaging, to design, every detail of the new product hides clever thought, brilliantly interpreting Shanghai’s charm and contemporary lifestyle aesthetics. The name “Savor the Richness” not only plainly conveys the rich, mellow flavor of fresh milk containing high-quality protein of 4.0g/100ml, but also plays on a homophone in the Shanghai dialect, “xiang nong” (“to long for you / to miss you”). In one phrase with a double meaning, it awakens people’s deep attachment to this city, and also makes the new product an important carrier for conveying family affection, friendship, and city sentiment. The packaging uses a brand-new 1-pint mini milk jug shape with a capacity of 568mL—just the right amount, precisely aligning with today’s urbanites’ philosophy of a refined daily diet, able to meet daily nutritional needs while balancing practicality and a sense of ritual. The design further highlights a Hong Kong-and-continental style aesthetic with Eastern and Western charm—an airy, well-composed plane-tree street silhouette paired with the pure ecological scenery of the Jingshan Langxia Ranch forms a subtle cross-temporal sensory resonance. With every tasting, it becomes a high-end experience as if immersed in the lush shade of plane trees, experiencing Shanghai’s city memories in a fully immersive way.

A 1-hour fresh chain—hard-core safeguarding of ultimate freshness across the entire industry chain

Beyond sentiment, hard-core quality is the new product’s core confidence. With the entire industry chain as its support, Guangming Dairy builds a solid quality foundation for “Savor the Richness Under the Plane Trees in Shanghai” fresh milk, ensuring that every drop of fresh milk carries ultimate freshness and peace of mind.

The milk source is selected from Shanghai’s largest national-level core breeding farm—the Jingshan Langxia City Ranch. As a limited milk source base specially built by Guangming Dairy for Shanghai, this is a scarce, large-scale, high-quality local milk source location in Shanghai. The ranch houses thousands of Holstein dairy cows with excellent bloodlines, and is equipped with internationally advanced breeding equipment and a scientific, precise rationing system. Relying on cutting-edge technologies such as 5G and big data, the ranch establishes a dedicated identity file and health monitoring system for each cow, and pairs it with a TMR precision feeding system. From the source, it locks in the cows’ original nutrition and pure taste; the quality of the fresh raw milk produced there is far superior to EU standards, ensuring that every drop of raw milk carries nature’s gifts from right here in Shanghai’s local soil.

The production process is completed at Shanghai Huadong Central Factory—one of the world’s largest single-unit dairy plants. As a core benchmark for intelligent manufacturing at Guangming Dairy, this plant strengthens its quality barrier through end-to-end intelligent process control, fully realizing end-to-end automated control from incoming raw milk testing to finished-product bottling, filling, and shipment. In combination with the pasteurization sterilization process, it kills germs effectively while maximizing the retention of the milk’s natural flavor and active nutrients.

Even more worth noting is that the driving time between the Jingshan Langxia City Ranch and the Huadong Central Factory is only one hour. With an extremely short supply-chain distance, plus cold-chain freshness-locking technology with uninterrupted processing throughout the entire journey, this Shanghai-exclusive freshness can reach residents’ dining tables at the fastest speed possible.

At present, “Savor the Richness Under the Plane Trees in Shanghai” fresh milk has been launched exclusively on the Guangming Sui xin ding platform. Leveraging its “sui xin ding, sui xin xuan, sui xin huan, sui xin fu” “Four Sui” milk subscription service system, as well as a distribution network covering all of Shanghai, it provides residents with a convenient and efficient milk-ordering experience. Going forward, the new product will also gradually roll out to offline channels such as major convenience stores and supermarkets across Shanghai, allowing more Shanghai residents and tourists to conveniently unlock this exclusive city flavor.

With deep cultivation over a century and an unchanged original intention. From glass-bottle fresh milk that has accompanied generations of Shanghai residents as they grew up, to today’s limited new products that carry memories of the city, Guangming Dairy has always set “bringing more people the joy of deliciousness and health” as its goal. It not only adheres to a rigorous pursuit of quality, but also focuses on uncovering the cultural depth of local regions—using products as carriers to convey the warmth of the city. The launch of “Savor the Richness Under the Plane Trees in Shanghai” fresh milk is yet another vivid example of Guangming Dairy empowering product innovation through culture. In the future, Guangming Dairy will continue to rely on strong scientific research capabilities and advantages across the entire industry chain, explore more city cultural symbols, and roll out more products that combine quality, sentiment, and innovation—so that this century-old dairy enterprise can unleash new vitality in the new era and continuously bring consumers freshness and warmth.

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