315 Investor Protection | Harvest Fund Empowers Rational Investing Through a Column Matrix

In recent years, the market size of publicly offered funds has continued to expand, with product types becoming increasingly diverse. It has already become one of the key channels for ordinary investors to participate in capital market investing and achieve the preservation and appreciation of wealth. Data disclosed by the Asset Management Association of China shows that, as of the end of January this year, the overall size of publicly offered funds reached RMB 377.7k, with 13,725 fund products.

Ahead of “International Consumer Rights Day on 3·15,” around the core theme of “safeguarding financial security and boosting consumer confidence,” the publicly offered fund industry has focused on protecting investors’ lawful rights and interests. It works to popularize rights-claiming knowledge, clarify the responsibilities of all parties, guide rational investing, and promote high-quality, compliant industry development, responding to investors through concrete actions.

Investor education is the “first line of defense” for protecting investors’ lawful rights and interests, while cracking down on fraud and safeguarding rights is a necessary means to maintain market order and protect investors’ “pocketbooks.” For years, Harvest Fund has adhered to the理念 of “investors first” and has built an all-around work system of “prevention + identification + crackdown + support.”

Building Defense Lines Through Innovative Forms

Looking back at the results of past consumer rights protection work, Harvest Fund has remained investor-first, turning professional financial knowledge into vivid, easy-to-understand content closely connected to everyday life through innovations in form, scenario building, and model upgrades. By leveraging both online and offline efforts in coordination, it has carried out a series of investor education and publicity activities that are both warm and effective, ensuring that non-fraud and anti-scam (anti-N) and anti–financial crime knowledge truly enters the hearts of ordinary people.

Online, Harvest Fund has broken out through innovative content. Among them, the anti-scam popular science video “A Clear Mind Anti-Scam Guide to Life” innovatively adopts a “sketch drama + rap” format, using catchy lyrics to expose illegal fundraising scams such as “high returns” and “no risk of loss.” The anti–money laundering popular science video “Beware the ‘Money Laundering’ Trap, Safeguard Property Security” cleverly integrates real cases and intuitive animation to achieve an entertaining-but-educational communication effect, effectively enhancing investors’ awareness of anti–money laundering. The “non-fraud and anti-scam avoid-traps” series of comic strips uses a concise and upbeat art style, with clear pacing and narration, breaking down common tactics used in illegal fundraising step by step

In addition, Harvest Fund has continued to explore in its non-fraud series of short popular science videos, offering more content that is closely aligned with current hot topics and the needs of the public, providing investors with companionship that is both professional and down-to-earth.

In offline scenarios, Harvest Fund has extended investor education services to be right next to investors. Especially during the “One-Hour Protection-at-Noon” series of activities, Harvest Fund’s investor education instructors went into the Party and Masses Service Center in the Financial Street community, turning into “anti-scam publicity officers,” peeling away the disguises of illegal financial activities one vivid real case at a time. Having activities at the site not only provided a wealth of “non-fraud and anti-scam public classes,” but also set up fun games such as “anti-scam investment pitchers” and “tell the difference between real and fake information,” making the often unfamiliar non-fraud knowledge “come alive” in a relaxed atmosphere.

At the same time, Harvest Fund has continued to innovate its investor education model, enriching content formats and channels of publicity. Based on solidly carrying out theme investor education activities on “non-fraud, anti-scam, and anti–money laundering,” the company actively responded to calls from regulatory authorities, and around multiple major milestones such as “Consumer Rights Day on 3·15,” “National Investor Protection Publicity Day on 5·15,” “World Investor Week,” and “Financial Education Publicity Week,” it has orderly conducted investor education publicity work.

According to statistics, in 2025, 14 theme investor education activities were carried out, with more than 130 original investor education works published in total. Online and offline, the number of people reached exceeded 2.84 million.

Empowering Investors’ Cognitive Leap

In recent years, as high-quality development of the publicly offered fund industry has advanced, investor education has become the core tool by which the industry practices the理念 of “investors first.”

Harvest Fund takes topics of concern to investors as its outline, combining fund investment hotspots and trends to allocate investor education resources precisely to themes that best meet investors’ core needs. Through column-based operations, it continues to produce high-quality original investor education columns. Its aim is to upgrade the Harvest Fund investor education base from a “content output platform” into investors’ “professional personal-finance think tank,” helping every investor truly achieve a cognitive leap from “knowing” to “understanding,” and from “learning about” to “being able to use.”

To address investors’ urgent need for real-time market information, Harvest Fund launched the “Market Express” column around “market analysis,” delivering new major financial events and professional commentary on market dynamics every day in a timely manner. Statistics show that during periods of major market volatility, readings of this column rose significantly, with its peak period increasing by 220% compared with the annual average reading level, using data to demonstrate the column’s value.

Focusing on fund-investing beginners, Harvest Fund launched columns such as “Fund Research Institute” and “Fund Word Cards” around “fund basic knowledge.” With plain and easy-to-understand language, it systematically explains practical fund knowledge to investors, including fund classifications, trading rules, and how to select funds, so that learning is integrated into daily life, and investors’ financial literacy is improved subtly and over time.

In recent years, index fund investing has become increasingly widespread. In addition to cultivating its index-investing column, Harvest Fund launched the index-investing tool “Super Jia Bei” mini program in March 2025. It helps investors understand the market, track trends, and formulate strategies, assisting investors in solving the difficulties and pain points encountered in index investing, with the goal of creating a professional, practical, and systematic index-investing guide for investors.

To meet investors’ needs for steady wealth management, Harvest Fund launched columns such as “Wealth Management Watch Jia” and “New ‘+’ Method for Wealth Management.” Using lightweight long-image formats, it decodes popular science knowledge about steady wealth management and bond fund investing, explaining the investment prospects and opportunities of the “fixed-income +” series of assets.

Around “asset allocation,” we launched the “Fu Lai DAY” column, bringing investors weekly, on a regular basis, family asset allocation and professional wealth-management strategy sharing, helping investors build a scientific wealth-management framework. At the same time, Harvest Fund also provides market interpretation and wealth-management knowledge to investors through its daily investor education column matrix, helping everyone establish their own “navigation system” amid a sea of information, and fundamentally improving the ability to withstand risks.

Harvest Fund is not only committed to popularizing wealth-management knowledge, but also, with the dissemination of rational investing, value investing, and long-term investing concepts as an important mission, integrates the purpose of “finance for the people” into every aspect of its investor education services.

Deepening Investor Education Endeavors

The “Action Plan for High-Quality Development of Publicly Offered Funds” clearly states that industry institutions should adhere to investors first and firmly establish an operating philosophy centered on investors’ best interests.

Standing at this important milestone of “3·15,” Harvest Fund has made clear that it will continue to stay true to its初心 of “investors first,” closely focus on investors’ actual needs, and convert investor education research insights into practical service actions.

Harvest Fund has set two dual goals for its investor education columns: “precise focus” and “systematic deep cultivation.” The topics that investors highly prefer include steady wealth management, asset allocation strategy, market analysis and insights, fund basic knowledge, index investing, and long-term retirement planning—these are urgent, necessary themes. In terms of content creation, Harvest Fund builds a systematic, series-based, brand-oriented matrix of investor education columns to ensure that the output of investor education content efficiently matches investor needs, reduce information search costs, and effectively enhance investors’ sense of gain.

In terms of investor education dissemination, Harvest Fund’s statistical data shows that fund companies’ official self-media platforms, official websites, and the official investor education base websites/mini programs remain the preferred channels for investors to obtain investor education content. Faced with investors’ demand for diversified investor education formats,

Based on formats such as infographics and short videos, as well as live streams, Harvest Fund actively explores innovative formats such as audio podcasts and interactive games (e.g., quiz interactions). It also adapts differentiated investor education content according to the attributes of different self-media platforms, building a three-dimensional dissemination network of investor education content that covers different scenarios and meets different preferences, making investor education knowledge within reach.

Looking ahead, Harvest Fund will adhere to professionalism and responsibility, interpreting the mission of inclusive finance through action, and further building a more systematic, professional, and distinctive investor education service system. With professionalism as the boat and companionship as the oar, it will continue to be a trustworthy companion on the path to steady growth of investors’ wealth, contributing strength to help the financial industry achieve even higher-quality development.

By / Xu Nannan Edited by / Xu Nannan

Risk reminder: Funds involve risk; invest cautiously.

(Editor: Xu Nannan)

Keywords: