Not only software engineers need to use it; Google is stepping up efforts to encourage more employees to use AI.

On February 27, IT Home reported that according to Business Insider, Google is intensifying efforts to encourage all employees to adopt AI, including not just software engineers but also non-technical staff as part of the “transformation” initiative.

Four informed employees revealed that in recent weeks, Google management has informed some non-technical employees that they must use AI in their daily work. In some cases, the use of AI will become one of the important metrics in this year’s performance evaluations.

This move marks the next phase of Google’s push to integrate AI fully into its operations. Previously, Google had officially incorporated AI use into the responsibilities of software engineers, with management stating that an increasing amount of code is being generated by AI.

Google is not the only company taking this measure. Meta has informed its employees that the 2026 performance evaluations will assess their “AI-driven impact,” and Microsoft has also made it clear that AI is no longer an optional tool. Google CEO Sundar Pichai stated last year that competitors are widely using AI internally, and Google must keep pace.

The requirements for AI usage vary across different positions. For example, engineers need to use AI programming assistants to write code and solve technical issues, while non-technical roles require using AI to draft strategic documents, analyze sales calls, and extract customer insights.

In some cases, the job descriptions already include the aforementioned requirements. Two non-technical employees stated that management has made it clear that AI usage will be incorporated into the performance evaluation system GRAD (Googler Reviews and Development).

Additionally, sales team members must use internal AI tools to log calls and generate notes, with some employees required to reach specific usage counts each week. The AI usage requirements are also related to employee levels, with senior employees needing to demonstrate higher AI proficiency.

A Google spokesperson stated that managers can evaluate employee performance based on AI usage. The Wall Street Journal previously reported that some software engineers’ performance evaluations already included AI usage metrics.

According to IT Home, Google is continuously raising its AI usage requirements internally. Engineering Vice President Megan Kacholia previously sent an email to engineers, clarifying that job responsibilities have been updated to include solving programming issues with AI.

Google CFO Amart Ashkenazi stated that by the fourth quarter of 2025, about 50% of code will be generated by AI and reviewed by engineers, while Pichai mentioned in April that this proportion had already exceeded 30%.

Google employees typically can only use internal AI tools. For instance, an internal version of Gemini called Duckie can answer questions based on company internal documents. Additionally, another tool called “Goose” is an AI programming tool trained on Google’s technical history.

With these tools, employees can safely use sensitive company information without worrying about leaks. Furthermore, Google has also customized some third-party AI tools internally. For example, Yoodli, an AI virtual avatar tool used by the Cloud sales team, helps salespeople practice conversations before contacting clients.