POP MART's 2025 revenue reaches 37.12 billion yuan, and the LABUBU family’s revenue hits 14.16 billion yuan.

LightningPacketLoss · 2026-03-25T12:58:26+00:00

In 2025, Pop Mart's revenue reached 371.2 billion yuan, a year-over-year increase of 184.7%, with net profit of 130.8 billion yuan, up 284.5%. THE MONSTERS exceeded 10 billion for the first time, with multiple IPs performing excellently, and the plush category generating the highest revenue. Global stores increased to 630, with flagship stores opened.

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2026-03-25 12:58:26

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On March 25th, Pop Mart International Group released its 2025 financial report. In 2025, Pop Mart’s revenue reached 37.12 billion RMB, a year-on-year increase of 184.7%, with an adjusted net profit of 13.08 billion RMB, up 284.5% year-on-year. Pop Mart’s revenue surpassed 30 billion for the first time, and THE MONSTERS, where LABUBU is based, achieved over 10 billion in revenue for the first time, entering the billion-yuan club.

In 2025, THE MONSTERS’ revenue, led by LABUBU, reached 14.16 billion RMB, a 365.7% increase year-on-year. Thanks to a differentiated IP operation strategy, six major IPs including SKULLPANDA, CRYBABY, MOLLY, DIMOO, and Star People each surpassed 2 billion RMB in revenue, and 17 IPs exceeded 100 million RMB. In the first half of 2025, the number of IPs surpassing 100 million RMB was 13.

SKULLPANDA achieved revenue of 3.54 billion RMB, a 170.6% increase; CRYBABY generated 2.93 billion RMB, up 151.4%; DIMOO reached 2.78 billion RMB, a 205.3% increase.

In 2025, Pop Mart’s plush category achieved revenue of 18.71 billion RMB, a 560.6% increase, becoming the company’s highest revenue-generating product category for the first time.

In 2025, Pop Mart operated 630 stores worldwide, a net increase of 109 stores for the year. It operated 2,637 robotic stores, with a net increase of 165 robotic stores during the year, and opened its first offline stores in Germany, Denmark, Canada, and the Philippines. Additionally, Pop Mart opened flagship stores in landmark locations in major global cities such as Bangkok, Shanghai, and Sydney.

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