Kroger Our Brand Sales Continue To Outpace National Brands

Kroger’s private label brands, particularly Simple Truth and Private Selection, continue to drive growth, outpacing national brands due to their focus on quality and affordability. The company introduced over 1,100 new private label products this past year, with a strong emphasis on health and globally inspired ready-to-eat meals. New CEO Greg Foran is prioritizing sales growth, cost reduction, and accelerating e-commerce to further strengthen Kroger’s market position.