"Finance + Cultural Tourism" explores new avenues, Jiangsu Bank and the Provincial Department of Culture and Tourism jointly launch the "Follow Su Super to Tour Jiangsu" promotion plan

On March 21, the launch ceremony of the 2026 “Water Charm Jiangsu · You Will Be More Beautiful” Cultural Tourism Consumption Promotion Season was held at Yangzhou Songjiacheng Sports and Leisure Park. As an important part of this launch, Jiangsu Bank, the main sponsor of the two previous “SuChao” events, jointly announced the “Follow SuChao to Travel Jiangsu” joint promotion plan with the Jiangsu Provincial Department of Culture and Tourism, aiming to stimulate new momentum in cultural and tourism consumption through government-bank collaboration.

According to the “Follow SuChao to Travel Jiangsu” joint promotion plan, Jiangsu Bank and the Jiangsu Provincial Department of Culture and Tourism will jointly launch ten惠民 measures to continuously convert the popularity of the “SuChao” IP and event traffic into tourism retention and consumption growth. The two sides will leverage new media channels through content co-creation, topic interaction, and traffic co-operation to provide tourists with richer, authentic travel guides and recommendations, bringing Jiangsu’s popularity into thousands of households. They will also jointly create an online experience zone, launching the “Follow SuChao to Travel Jiangsu” activity on the Jiangsu Bank App, offering various activities and benefits centered around tourists’ needs for food, accommodation, transportation, sightseeing, shopping, and entertainment. Additionally, they will release a provincial tourism consumption map, connect with the “SuXinYou” public service platform, and regularly offer discounts like “Ticket Stub+” and city roaming check-in rewards. A one-stop cultural tourism service including ticket and hotel reservations, payment discounts, and installment plans will be launched in partnership with leading OTA platforms, making travel more convenient and affordable for visitors.

Offline, both parties will create a “Financial + Cultural Tourism” integrated zone at Jiangsu Bank branches and at various provincial cultural tourism events, building a new ecosystem for “Financial + Cultural Tourism” consumption. During events such as the Operation Expo, Cultural Tourism Consumption Season, and “SuChao Second Scene,” they will vigorously promote digital RMB applications, distributing consumption subsidies and exclusive digital RMB discounts. In terms of financial products for cultural tourism, they will introduce the “Cultural Tourism Consumption Loan” to fully unlock the potential of tourism spending, and organize activities like “Open a SuChao Debit Card, Enjoy Water Charm Jiangsu, and Receive Multiple Benefits,” allowing tourists to gain a sense of achievement and happiness while watching events and exploring Jiangsu.

In recent years, Jiangsu Bank has continuously strengthened its support for local cultural and tourism economic development. The joint launch of the “Follow SuChao to Travel Jiangsu” promotion plan marks another important step in the bank’s deepening of “Financial + Cultural Tourism” integrated innovation. The two sides will focus on the “SuChao” IP, integrating financial products with cultural tourism resources, and exploring cross-sector collaboration among “Sports + Culture + Finance” to help expand and upgrade Jiangsu’s cultural tourism consumption. This initiative signifies a shift from traditional financial service models toward scene-based co-creation, enhancing the convenience and sense of gain for cultural tourism consumers.