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Danone will acquire the nutrition company Huel
Danone announced that it has agreed to acquire nutritional food company Huel, as the French food company seeks to expand its presence in the health and nutrition sector.
The company, which owns Activia yogurt and Evian mineral water, announced on Monday that it has reached a final agreement to acquire Huel, with the transaction pending closing conditions.
Danone stated that this acquisition will leverage Huel’s ready-to-drink beverages and powder products to strengthen its position in the functional nutrition field. The company highlighted Huel’s digital operations, direct-to-consumer sales platform, and its popularity in the United States, Europe, and the UK as key factors in the acquisition.