Jinhui Liquor: The Company Persists in Focusing Resources, Precision Marketing, Brand Leadership, and Coordinated Development of Five Forces

Securities Daily, March 23 — Jin Hui Liquor stated during a research interview that the company adheres to focusing resources, precise marketing, brand leadership, and a comprehensive approach to achieve transformation breakthroughs. Through optimizing business models, targeted resource allocation, and deep consumer cultivation, the company promotes a three-pronged marketing transformation centered on “brand-led user engagement + deep market control = small ecosystems driving large ecosystems.” Following the strategic path of “nationwide layout, deepening in Northwest China, and key breakthroughs,” the company steadily advances market development in the Northwest base, strengthening regional internal coordination and resource sharing, and continuously increasing market share.

By 2025, the provincial market is expected to generate revenue of 2.112 billion yuan, a year-on-year decrease of 5.34%, accounting for 76.05% of total revenue. The East China and Northern markets are building stable user assets and channel networks, aiming to cultivate these regions into new growth engines for the company’s performance and forming the second growth curve of sales increase.

The non-provincial markets are projected to reach 665 million yuan in revenue by 2025, a slight decrease of 0.81% year-on-year, accounting for 23.95% of total revenue, an increase of 0.84 percentage points. Internet companies are focusing on refined operations around products, content, traffic, and consumers to boost sales, creating a nationwide online marketing platform. This platform serves as the third growth curve for brand empowerment, consumer cultivation, and sales growth, with projected revenue of 118 million yuan in 2025, a 40.26% increase year-on-year, and an increase of 1.35 percentage points in its share.