Zuckerberg is creating an AI assistant to help him serve as CEO

The company has widely adopted AI tools such as My Claw and Second Brain internally and is implementing a “super flat” organizational structure.

Article by: Long Yue

Source: Wall Street Journal

As AI technology becomes more deeply integrated, Meta is trying to reshape work methods by building an “AI-native” company, starting with its CEO Zuckerberg.

Recently, Meta CEO Mark Zuckerberg was reported to be developing a dedicated “CEO proxy” to help him perform his duties more efficiently.

According to insiders who spoke to The Wall Street Journal, the AI proxy Zuckerberg is developing is still in the development stage. Its main function is to help Zuckerberg access information more quickly. In the past, he might have needed to go through multiple layers of reporting to get answers, but now this AI proxy can directly retrieve and provide the information he needs.

This project reflects a cultural shift within Meta: speeding up work, eliminating redundant organizational layers, and changing employees’ daily workflows. With approximately 78,000 employees, Meta believes that fully adopting AI is key to remaining competitive against much smaller but highly competitive AI-native startups.

Zuckerberg previewed AI efficiency during the January earnings call: “One person can do the work of a team.” He said, “We are investing in AI-native tools so that Meta’s individuals can accomplish more. We are elevating the status of independent contributors and flattening teams.” He has started to see “projects that used to require large teams can now be completed by a very talented individual.”

Internal AI Adoption: From My Claw to Second Brain

Within Meta, the use of AI tools has rapidly become widespread. This is partly because AI tool usage is now a factor in employee performance evaluations. Insiders revealed that Meta’s internal message boards are filled with employees sharing new AI use cases and tools they’ve built with AI.

Employees have started using personal proxy tools like My Claw. These tools can access their chat histories and work files, and even communicate on their behalf with colleagues—or their personal proxies.

Another AI tool called Second Brain has also gained widespread attention internally. Insiders said this tool, which sits between a chatbot and an agent, was built by a Meta employee based on Claude. It can index and query project documents. In an internal post announcing the tool, the employee said it “aims to be an AI chief of staff.”

There is even a dedicated group on the internal message board for employees to exchange ideas about personal proxies. Additionally, Meta recently acquired the social media platform Moltbook, which specializes in AI proxy social tools, and hired its founder. Meta also acquired Singaporean startup Manus, which develops personal proxies capable of executing tasks for users, and is currently using this tool internally.

Organizational Reshaping: Super Flat Structure and the Shadow of Layoffs

To accelerate the development of large language models, Meta recently established a new applied AI engineering organization. Reports indicate that these teams will adopt a super flat structure, with up to 50 individual contributors reporting to a single manager.

Maher Saba, a Meta executive responsible for the new organization, stated in an internal announcement: “From day one, we designed this organization to be AI-native.” These teams will report to the company’s CTO, Andrew Bosworth.

However, this rapid change and focus on AI have also sparked anxiety among some employees about potential layoffs. Wall Street Journal recently reported that Meta is planning large-scale layoffs, possibly up to 20% or more. Based on Meta’s headcount of about 79,000 employees as of the end of last year, this could mean over 15,000 layoffs.