According to data shared by Web3 Agency Green Dots that Wu Shuo has learned, in the marketing research for 2025–2026, 63% of teams indicated that they plan to build personal brands for their founders. This is because when founders remain low-profile, teams usually need to rely more on external creators to establish credibility, which often costs more and lacks authenticity. Green Dots believes that market trust has shifted from the product itself to the people behind the product, making founder brand building increasingly important.