Finance and Sports Cross-Border Resonance, Guolian Minsheng Securities Becomes Title Sponsor of Suzhou Super Wuxi Division Teams

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Source: Guolian Minsheng Release

On March 19, the 2026 Jiangsu Province City Football League (Wuxi Division) Business Cooperation Launch Event was successfully held at Wuxi Expo Center. The sponsorship award ceremony took place, officially announcing the main sponsor, sponsors, and other signing companies for the 2026 Wuxi Division League. Guolian Minsheng Securities, as the main sponsor of the Wuxi team, was invited to attend.

Sharing the cultural spirit resonance with “SPL”

In 2025, the “SPL” league gained widespread popularity. The total on-site attendance for the season exceeded 2.43 million, with an average of 28,000 spectators per game, setting a provincial league record. Guolian Minsheng Securities, as the first successful case of market-oriented M&A after the Central Financial Work Conference and the new “Guo Jiu Tiao” policies, demonstrated strong development momentum after successful integration, attracting much attention. As a phenomenon-level sports IP, “SPL” has high recognition and influence across Jiangsu and nationwide. Its promoted team spirit of teamwork, striving, and progress aligns closely with the “Always Keep the Original Aspiration, Reach New Heights, Never Say Difficult, Never End” spirit of Guolian Minsheng. It symbolizes the service commitment to steadily accompany clients and achieve win-win results, as well as showcasing professionalism, stability, and pursuit of high-quality development.

This is the second time Guolian Minsheng has partnered with “SPL.” In the inaugural Jiangsu City Football Tournament in 2025, Guolian Minsheng witnessed Wuxi’s first home victory. As a local billion-yuan securities firm rooted in Wuxi, Guolian Minsheng Securities has always stood firmly behind the Wuxi team as a sponsor. From large banners cheering on-site to resource injection, this support reflects deep hometown feelings and a sense of responsibility. Guolian Minsheng Securities understands that the cross-border resonance of finance and sports stirs the city’s spirit and boosts the pride and confidence of its people.

Deep regional financial state-owned enterprise responsibility

Wuxi is Guolian Minsheng Securities’ base. Deeply cultivating Wuxi and serving local industries and emerging productive forces remain their unwavering mission. The “one city, one team” model of “SPL” aligns with Guolian Minsheng’s development philosophy of “deep regional focus and industry specialization.” Sponsoring “SPL” is an important way for Wuxi to promote integration of culture, sports, tourism, and commerce. Through participation, Guolian Minsheng actively supports local development and helps turn the event’s influence into driving force for serving the real economy and promoting consumption upgrades.

In 2025, Guolian Minsheng Securities provided a total of 15.8 billion yuan in services for Wuxi’s stocks, bonds, and securitization financing; launched the “Wuxi Select Index” to guide market allocation of Wuxi’s A-shares; completed three Wuxi mergers and acquisitions, and advised on eight IPOs of Wuxi companies; attracted 11 industrial projects to Wuxi, mobilizing over 5 billion yuan in related investments. These solid figures vividly reflect Guolian Minsheng’s proactive responsibility and deep integration into the broader financial empowerment landscape.

Financial serving the people through sports

In recent years, Guolian Minsheng Securities has actively contributed to sports development, sponsoring Wuxi teams in “SPL” and participating deeply in large-scale sports events like the “Wuxi Marathon.” As a sponsor of the “SPL” league for two consecutive years, Guolian Minsheng will continue to provide strategic support and event services, rooted in the principle of “finance for the people,” using financial “fresh water” to nurture sports, energize the city, and ensure that the benefits of the events reach the public and support local development.

A company representative stated in an interview that the future will focus on “Finance + Health,” with efforts from three levels:

First, deepen the integration of “sports + finance” scenarios. Using the “SPL” partnership as an opportunity, provide high-quality financial services to sports industry, fitness, leisure, and sports rehabilitation enterprises in the health sector.

Second, build an “online + offline” health ecosystem. Online, leverage the traffic from “SPL,” through new media platforms, to promote scientific fitness, rational investing, and financial health knowledge, combining investor education with healthy living advocacy. Offline, organize activities like walking events and financial health seminars at branches and customer events, creating interactive platforms for community health exchange.

Third, fulfill social responsibility and promote positive lifestyles. Guolian Minsheng will incorporate support for national fitness into its social responsibility initiatives. By supporting mass sports activities and volunteer services, it advocates values of effort, cooperation, and health, guiding a proactive and positive lifestyle.

The new season’s whistle is about to blow, and the passion on the field will never fade. The story between Guolian Minsheng Securities and “SPL” will open a new chapter, continuing to empower urban development through “Finance + Sports” and creating value through social responsibility.