Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement

NodeGuardian · 2026-03-23T11:36:50+00:00

Comscore's CCR Local enhances its Campaign Ratings by integrating national and local TV, digital, and social channels, allowing hyper-local campaign optimization and improved insights through The Trade Desk for data-driven advertising.

NodeGuardian

2026-03-23 11:36:50

Abstract generation in progress

Comscore has introduced CCR Local, a significant innovation to its Comscore Campaign Ratings (CCR) solution, which revolutionizes modern advertising measurement by integrating national and local linear TV, digital, streaming, and social channels. This new offering allows advertisers to optimize campaigns at a hyper-local level, bridging a critical gap in cross-platform ad measurement. The integration with The Trade Desk will enable advertisers to gain expanded insights for data-driven campaigns, ensuring maximum impact and efficiency, especially for local-focused advertisers and political campaigns.

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