Sony Nears $1 Billion Deal to Sell TV Business Stake to TCL Electronics

LootboxPhobia · 2026-03-23T11:26:59+00:00

Sony Group is planning to sell a majority stake in its home entertainment business to TCL Electronics for approximately $1 billion and is rapidly advancing deal negotiations. The two companies will establish a joint venture in 2027, with TCL holding a 51% stake and Sony holding a 49% stake post-merger.

LootboxPhobia

2026-03-23 11:26:59

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Investing.com – According to Bloomberg on Monday, Sony Group Corp. is about to reach a binding agreement to sell a majority stake in its home entertainment business to TCL Electronics Holdings Ltd., in a deal valued at approximately $1 billion.

Reports indicate that negotiations between the two companies have made progress, and they are working to announce the deal within this month. Although discussions are in the final stages, no final decision has been made.

Sony and TCL announced in January this year plans to establish a joint venture for the Japanese company’s home entertainment business, including its Bravia TV brand. According to the memorandum of understanding, Sony will hold a 49% stake in the joint venture, while TCL will hold the remaining 51%.

According to the January statement, the new joint venture is expected to begin operations in April 2027, producing TVs branded with Sony and Bravia names but using TCL display technology.

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